Tuesday, October 11
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8:30 - 1:30 PM
Golf Outing at Turtle Point Join with fellow attendees to play the iconic Turtle Point Golf Course, a course that Jack Nicklaus redesigned in 2016 to rave reviews. Featuring three oceanfront holes, the course features ample fairways, approachable greens, and strategically placed lagoons that put a premium on accuracy and a carefully thought-out approach to each shot. We pair you with the player of your choice and combine you with another twosome. The outing is packed with photo ops, the chance to meet other players and conference attendees, and various prizes. |
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2:00 - 3:00 PM
Session 105
Roundtable Discussions
Kickstart the conference with small group discussions designed to help you connect with other attendees and ask your most pressing questions. Choose from three groups: Public, Private, Owner/investor. A moderator will guide the topics and discussion. Coffee, sodas and snacks provided.
Session 105
Roundtable Discussions
Kickstart the conference with small group discussions designed to help you connect with other attendees and ask your most pressing questions. Choose from three groups: Public, Private, Owner/investor. A moderator will guide the topics and discussion. Coffee, sodas and snacks provided.
2:00 - 3:00 PM
Session 103
Be an Employer of Choice
South Street Partners' (SSP), owners of Kiawah Island Club and The Cliffs, strive to be an employer of choice - creating employee work environments with high levels of general management engagement, positive service, and workplace cultures so they can attract top hospitality talent. Learn about specific initiatives SSP is working on for high levels of member satisfaction and experience.
Session 103
Be an Employer of Choice
South Street Partners' (SSP), owners of Kiawah Island Club and The Cliffs, strive to be an employer of choice - creating employee work environments with high levels of general management engagement, positive service, and workplace cultures so they can attract top hospitality talent. Learn about specific initiatives SSP is working on for high levels of member satisfaction and experience.
3:30 - 4:45 PM
Session 103
Meet the Top Buyers
The most active golf course buyers share war stories and what they have learned in the last few years about golf course acquisitions:
Session 103
Meet the Top Buyers
The most active golf course buyers share war stories and what they have learned in the last few years about golf course acquisitions:
- How the COVID boom impacted buyers, sellers and prices
- Secrets to successful negotiations and acquisitions
- What I should have bought
- What I wish I knew: Reposition of Assets
3:30 - 4:45 PM
Session 301
How to Market Seasonal Clubs Through Geoframing
This session led by the private club industry's leading marketer, will show you how to use geoframing to target the elements critical to success:
Session 301
How to Market Seasonal Clubs Through Geoframing
This session led by the private club industry's leading marketer, will show you how to use geoframing to target the elements critical to success:
- How to target "golf members" through geoframing
- How to target the optimum states and cities for optimal marketing success
- How to target prospects who have relationships with current members
5:00 - 6:00 PM
Opening Keynote - Session 200
After the Boom: How to sustain play and balance supply equilibrium
NGF’s Joe Beditz will present the latest research and provide a preliminary look at golf’s 2022 vital signs, including golf participation and rounds played.
Joseph Beditz, President and CEO, National Golf Foundation
Ruth Engle, EVP and CFO, Troon Golf
Ed Byman, CEO, Global Value Commerce
Steve Ekovich, Executive Managing Director, Leisure Properties Investment Group
Opening Keynote - Session 200
After the Boom: How to sustain play and balance supply equilibrium
NGF’s Joe Beditz will present the latest research and provide a preliminary look at golf’s 2022 vital signs, including golf participation and rounds played.
- Golfer Retention: Psychology of your customer base
- Consumer trends & how they are impacting golf
- Are we nearing equilibrium in supply and demand?
- Is the continued growth of off-course golf helping or hurting the game?
Joseph Beditz, President and CEO, National Golf Foundation
Ruth Engle, EVP and CFO, Troon Golf
Ed Byman, CEO, Global Value Commerce
Steve Ekovich, Executive Managing Director, Leisure Properties Investment Group
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6:00 - 7:30 PM
Opening Reception Join fellow attendees, speakers and sponsors for an evening of camaraderie, fun and great food. Open bar and heavy appetizers. |
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Wednesday, October 12
7:45 - 8:45 AM
Early Morning Coffee Roundtables
Connect with other attendees over coffee and compare notes on your most pressing challenges. Tables organized by topic: public course marketing, private club membership, ownership.
Early Morning Coffee Roundtables
Connect with other attendees over coffee and compare notes on your most pressing challenges. Tables organized by topic: public course marketing, private club membership, ownership.
9:00 - 10:15 AM
CEO Keynote - Session 400
Golf's Future Outlook: Profit & Investment Strategies for t he Post-Boom Industry
The industry’s leading CEOs will share how they are capitalizing on the golf boom and forecast the next 10 years
Steve Skinner, CEO, KemperSports
Jim Hinckley, CEO, Century Golf Partners
John Pugliese, CEO, Landscapes
Phil Cotton, CEO, Nicklaus Companies
Moderator: Mike Whitton, Partner, Troutman Pepper
CEO Keynote - Session 400
Golf's Future Outlook: Profit & Investment Strategies for t he Post-Boom Industry
The industry’s leading CEOs will share how they are capitalizing on the golf boom and forecast the next 10 years
- Which segments will thrive in the future: private clubs, daily fee, resorts, entertainment golf
- Pricing strategies, pace of play and other challenges for daily fee courses
- The Waitlist: How to best to manage for your private club
- Entertainment & technology strategies: Maximizing profit
Steve Skinner, CEO, KemperSports
Jim Hinckley, CEO, Century Golf Partners
John Pugliese, CEO, Landscapes
Phil Cotton, CEO, Nicklaus Companies
Moderator: Mike Whitton, Partner, Troutman Pepper
10:15 - 10:45 AM
Morning Break
Enjoy coffee, juices, fruit, and baked goods while mingling with speakers, sponsors and attendees.
Morning Break
Enjoy coffee, juices, fruit, and baked goods while mingling with speakers, sponsors and attendees.
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10:45 - 11:45 AM
Session 501 Buy/Sell Panel: What to Know Before You Buy A Golf Course
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10:45 - 11:45 AM
Session 502
Revenue Solutions for Your Course: Events, Range, Pro Shop
Innovative and tested ideas to increase revenue at your course, including through events, F&B, range, and pro shop sales
Session 502
Revenue Solutions for Your Course: Events, Range, Pro Shop
Innovative and tested ideas to increase revenue at your course, including through events, F&B, range, and pro shop sales
10:45 - 11:45 AM
Session 503
Innovate Experiences at Private Clubs
As people flocked to clubs for local dining, recreation, and socialization, clubs have had to innovate to satisfy the demands and unknown desires of this new generation of members. Learn from some of golf’s most innovative general managers and take back proven innovative strategies to your club on:
• Member experience
• Unique programming
• Innovative amenities
Session 503
Innovate Experiences at Private Clubs
As people flocked to clubs for local dining, recreation, and socialization, clubs have had to innovate to satisfy the demands and unknown desires of this new generation of members. Learn from some of golf’s most innovative general managers and take back proven innovative strategies to your club on:
• Member experience
• Unique programming
• Innovative amenities
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12:00 - 1:00 PM
Session 601 Golf Course Financing in Today's Market: Where you can get money The current mortgage lending environment for golf properties. • Current debt market and the source of mortgage funds for golf properties • The range of terms available and the process of underwriting • How to prepare your operation for a loan application, and how your facility would be analyzed and underwritten by a lender |
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12:00 - 1:00 PM
Session 602
How to Use Big Data to Create Long-term Profitability
• Key analytics and actionable stats
• Optimizing price and revenue with dynamic pricing and unique tools to deliver value
• How to use marketing automation to communicate with golfers based on buying preferences and habits
• Measuring your performance: the online highway
• Drive higher engagement and increased conversions via advanced CRM tools
Session 602
How to Use Big Data to Create Long-term Profitability
• Key analytics and actionable stats
• Optimizing price and revenue with dynamic pricing and unique tools to deliver value
• How to use marketing automation to communicate with golfers based on buying preferences and habits
• Measuring your performance: the online highway
• Drive higher engagement and increased conversions via advanced CRM tools
12:00 - 1:00 PM
Session 603
Member Retention: You got them, now keep 'em
While the pandemic cemented club communities as a safe place and increased memberships, the key now is to retain members.
• What you can do to foster the member’s joy, excitement and loyalty
• Understand the significance of a loyal member versus a satisfied member
• Discover the psychology of a member’s first 100 days
• Why and when you lose a member
• How to use priming, anticipation and social proof to your advantage
Session 603
Member Retention: You got them, now keep 'em
While the pandemic cemented club communities as a safe place and increased memberships, the key now is to retain members.
• What you can do to foster the member’s joy, excitement and loyalty
• Understand the significance of a loyal member versus a satisfied member
• Discover the psychology of a member’s first 100 days
• Why and when you lose a member
• How to use priming, anticipation and social proof to your advantage
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1:00 - 2:30 PM
Networking Luncheon Meet new people or enjoy lunch with old friends at this optional gathering. Additional fee required. Included with VIP pass. Sponsored By: 
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2:45 - 3:45 PM
Session 701
Golf Course Valuation in a Post-COVID World
• How the golf boom impacted golf course valuations
• How recent economic volatility could impact valuations
• Will the ongoing spike in inflation affect sales volume?
• Creative financing and seller assistance
Session 701
Golf Course Valuation in a Post-COVID World
• How the golf boom impacted golf course valuations
• How recent economic volatility could impact valuations
• Will the ongoing spike in inflation affect sales volume?
• Creative financing and seller assistance
2:45 - 3:45 PM
Session 702
High-Tech Digital Marketing: How it's changing
• Forget SEO: How digital marketing is changing for golf courses
• What courses should be doing (or should have been doing) during the boom to prepare for recession
• Where technology will be in 5 years and its impact on golf
Session 702
High-Tech Digital Marketing: How it's changing
• Forget SEO: How digital marketing is changing for golf courses
• What courses should be doing (or should have been doing) during the boom to prepare for recession
• Where technology will be in 5 years and its impact on golf
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2:45 - 3:45 PM
Session 703 Best Practices in Private Club Organizations • Using the “wow factor” to differentiate your club from the field member • Implementing today’s Best Practices to bring “life to your sticks and bricks” • Building a culture of empowerment and ownership with your team |
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4:00 - 5:00 PM
Session 801
Investment Opportunities: Where golf is a great investment
With increased rounds and stronger interest in memberships, golf’s fortunes have changed — making it a smarter investment. This panel will look at the types of courses and geographic locations where course ownership makes the most sense from an investment standpoint.
Session 801
Investment Opportunities: Where golf is a great investment
With increased rounds and stronger interest in memberships, golf’s fortunes have changed — making it a smarter investment. This panel will look at the types of courses and geographic locations where course ownership makes the most sense from an investment standpoint.
4:00 - 5:00 PM
Session 802
Best Practices for Public Courses
• How facilities are changing operating standards to meet the changing needs of the game
• The importance of selecting the right team and where to find them
• Diversity matters more than ever
Session 802
Best Practices for Public Courses
• How facilities are changing operating standards to meet the changing needs of the game
• The importance of selecting the right team and where to find them
• Diversity matters more than ever
4:00 - 5:00 PM
Session 803
The Labor Challenge: Innovative Solutions for Recruiting and Retaining Top Talent
• How to recruit and hire A-List employees even in tight markets
• Learn how to make culture your competitive advantage
• Understand what candidates want out of their employer today
• Discover best practices for employee engagement (compensation, benefits, incentives for growth) to keep turnover low
Session 803
The Labor Challenge: Innovative Solutions for Recruiting and Retaining Top Talent
• How to recruit and hire A-List employees even in tight markets
• Learn how to make culture your competitive advantage
• Understand what candidates want out of their employer today
• Discover best practices for employee engagement (compensation, benefits, incentives for growth) to keep turnover low
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5:00 - 6:30 PM
Networking Reception Golf Inc.’s Award Celebration: Rated as the highlight of the summit, this reception features open bars, heavy appetizers and plenty of time to meet speakers, sponsors and other attendees in a relaxed and intimate environment, all while honoring this year’s winners in Clubhouse of the Year, Renovation of the Year, Development of the Year, Golden Fork and Amenities of the Year. |
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6:30 - 8:00 PM
Hilda Allen Awards Dinner
Join fellow attendees for this special networking and awards dinner. We will honor Hilda Allen, a longtime broker who passed away earlier this year. Dinner, panel discussion and plenty of networking time. Part of VIP package.
Hilda Allen Awards Dinner
Join fellow attendees for this special networking and awards dinner. We will honor Hilda Allen, a longtime broker who passed away earlier this year. Dinner, panel discussion and plenty of networking time. Part of VIP package.
Thursday, October 13
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8:00 - 9:00 AM Breakfast Will Be Served
Session 901 Investment Strategies: Buy, build, or renovate? A look at what makes the most sense in this market. • Buy: What’s in the market to buy? • Build: advantages of a clean sheet of paper • Renovate: when to upgrade; key amenities • Alternative concepts for building or renovation |
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8:00 - 9:00 AM Breakfast Will Be Served
Session 902
Sustainability: How to promote it & enhance the bottom line
While the Audubon Cooperative Sanctuary Program was created to aid golf courses in enhancing valuable natural areas and wildlife habitats, it has been proven that golf courses also reap “bottom line” advantages from being eco-friendly.
• How 80% of courses save up to 15% of maintenance costs
• How cost reductions improve operational efficiency through better management of natural resources, and minimize waste
• Improved brand reputation: How eco-friendliness can be used to increase rounds played and drive profits
• How sustainability spawns enthusiasm and loyalty from employees and communities and encourages innovation
Session 902
Sustainability: How to promote it & enhance the bottom line
While the Audubon Cooperative Sanctuary Program was created to aid golf courses in enhancing valuable natural areas and wildlife habitats, it has been proven that golf courses also reap “bottom line” advantages from being eco-friendly.
• How 80% of courses save up to 15% of maintenance costs
• How cost reductions improve operational efficiency through better management of natural resources, and minimize waste
• Improved brand reputation: How eco-friendliness can be used to increase rounds played and drive profits
• How sustainability spawns enthusiasm and loyalty from employees and communities and encourages innovation
9:15 - 10:15 AM
Session 1001
Master Planning & State of Golf Industry
Three of the smartest minds in golf will talk about a new approach to master planning for both public courses and private clubs, and share the latest data and insights on the state of the industry.
Jon Last, President, Sports & Leisure Research
Larry Hirsh, President, Golf Property Analysts
Jay Karen, CEO, NGCOA
Session 1001
Master Planning & State of Golf Industry
Three of the smartest minds in golf will talk about a new approach to master planning for both public courses and private clubs, and share the latest data and insights on the state of the industry.
Jon Last, President, Sports & Leisure Research
Larry Hirsh, President, Golf Property Analysts
Jay Karen, CEO, NGCOA
9:15 - 10:15 AM
Session 1002
Technology Additions That Will Keep Golfers Coming Back
Technology is helping golf courses and clubs improve their operations and add WOW and pizzazz to the golf experience. This panel will look at the latest offerings, share case studies on how courses are using the tech to build play or enhance membership, and take a look at whether the latest tech is worth the investment.
Session 1002
Technology Additions That Will Keep Golfers Coming Back
Technology is helping golf courses and clubs improve their operations and add WOW and pizzazz to the golf experience. This panel will look at the latest offerings, share case studies on how courses are using the tech to build play or enhance membership, and take a look at whether the latest tech is worth the investment.
9:15 - 10:15 AM
Session 1003
Case Study: How to Work with an HOA to Elevate Your Club
This in-depth case study will look into how an upscale gated community comprising 1,000+ residents joined forces with a golf operator to preserve and enhance their neighborhood country club and home values.
• How HOA’s can work together with the developer of a private club
• How to engage the residents of a community to rally around the long-term success of the club
Session 1003
Case Study: How to Work with an HOA to Elevate Your Club
This in-depth case study will look into how an upscale gated community comprising 1,000+ residents joined forces with a golf operator to preserve and enhance their neighborhood country club and home values.
• How HOA’s can work together with the developer of a private club
• How to engage the residents of a community to rally around the long-term success of the club
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10:15 - 10:45 AM
Closing Networking Event & Sponsor Giveaways Enjoy coffee, fruit and baked goods while discussing the issues brought up at the summit. Sponsors will announce the winners of various prizes. Must be present to win. |
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10:45 - 12:00 PM
Closing Keynote
The Evolution of High-Tech Golf from WOW to Revenue Drive
Learn what is trending in high-tech offerings for entertainment and ranges & training, as well as how you can leverage new technologies to differentiate your course and create new revenues. Whether a public daily fee, resort course or private club, you can benefit from current trends and key takeaways.
• Gamification and entertainment trends and best practices
• How to use tech to build ancillary revenue streams – food and beverage, leagues, events, etc.
• Data-driven practice sessions and teaching applications
MODERATOR: Kris Strauss, Exec. VP, Global Sales & Marketing, Troon
Tommy Lim, CEO, GOLFZON AMERICA
Jeehae Lee, CEO, Sports Box AI
Shaun Hansen, Regional Sales Director, TopTracer Range
Closing Keynote
The Evolution of High-Tech Golf from WOW to Revenue Drive
Learn what is trending in high-tech offerings for entertainment and ranges & training, as well as how you can leverage new technologies to differentiate your course and create new revenues. Whether a public daily fee, resort course or private club, you can benefit from current trends and key takeaways.
• Gamification and entertainment trends and best practices
• How to use tech to build ancillary revenue streams – food and beverage, leagues, events, etc.
• Data-driven practice sessions and teaching applications
MODERATOR: Kris Strauss, Exec. VP, Global Sales & Marketing, Troon
Tommy Lim, CEO, GOLFZON AMERICA
Jeehae Lee, CEO, Sports Box AI
Shaun Hansen, Regional Sales Director, TopTracer Range