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Eric Akerson
Board Member
The Ranch Country Club
Eric has spent 10 years of his life in the golf industry as a Asst. Professional, Club Manufacture Rep, Big Box Retail Golf Store Manger. He also spent 5 year in the restaurant industry, running a 4 star facility. Eric has been in the Staffing / Recruiting business for the past 20 years. He has done many golf industry searches over his career. Currently Eric belongs to two country clubs, one in CO, the other in NE. Over the years, Eric has served on several committees private club membership. Today he is a current board member at The Ranch CC.
Board Member
The Ranch Country Club
Eric has spent 10 years of his life in the golf industry as a Asst. Professional, Club Manufacture Rep, Big Box Retail Golf Store Manger. He also spent 5 year in the restaurant industry, running a 4 star facility. Eric has been in the Staffing / Recruiting business for the past 20 years. He has done many golf industry searches over his career. Currently Eric belongs to two country clubs, one in CO, the other in NE. Over the years, Eric has served on several committees private club membership. Today he is a current board member at The Ranch CC.
Dallas Addison
Shareholder
Addison Law Firm
Dallas Addison is a founding principal of Ethos Club & Leisure and a shareholder of Addison Law with extensive experience in golf, hospitality and recreational real estate projects. Mr. Addison has provided advice and counsel regarding the acquisition, sale, development, management, financing and operation of golf, hospitality and recreational real estate projects throughout the country. This experience includes the negotiation, structuring and preparation of purchase and sale agreements, development agreements, joint venture agreements, financing documentation, management agreements and membership documentation along with the documentation required for planned community and other real estate projects, including fractional ownership. The national magazine “Boardroom Magazine” has named Addison Law as “Law Firm of the Year” in the Golf Industry for the past twenty-one years. In a survey and peer study conducted by Golf, Inc., a national publication, Addison Law was named the most experienced and recommended law firm nationwide for golf course owners, developers and private club boards.
Prior to joining Addison Law, Mr. Addison was an attorney with the international law firm of Jones Day, where he worked on numerous commercial real estate transactions, mergers and acquisitions and capital formation transactions, including private placements, debt offerings and initial public offerings.
Through affiliated entities, Dallas Addison has been a principal in the creation and operation of several conservation and recreation oriented communities and concepts. These projects include Cross Pines Ranch and Bosque Canyon Ranch, both conservation- based sporting ranches located near Dallas, Texas. He has also worked on similar projects on the Big Island of Hawaii and near Kalispell, Montana, above Flathead Lake.
Mr. Addison received his law degree, cum laude, from the Southern Methodist University Dedman School of Law, where he served on the Southern Methodist University Law Review Association and was a founding member of NAFTA: Law Review of the Americas. Mr. Addison received a Plan II honors degree from the University of Texas at Austin. Mr. Addison is a member of the Recreational Development Council of the Urban Land Institute and is a member of the State Bar of Texas (Real Property and Entertainment and Sports Law Sections), and the Business Council for the Arts. He has lectured and moderated frequently on golf and hospitality topics throughout the United States.
Shareholder
Addison Law Firm
Dallas Addison is a founding principal of Ethos Club & Leisure and a shareholder of Addison Law with extensive experience in golf, hospitality and recreational real estate projects. Mr. Addison has provided advice and counsel regarding the acquisition, sale, development, management, financing and operation of golf, hospitality and recreational real estate projects throughout the country. This experience includes the negotiation, structuring and preparation of purchase and sale agreements, development agreements, joint venture agreements, financing documentation, management agreements and membership documentation along with the documentation required for planned community and other real estate projects, including fractional ownership. The national magazine “Boardroom Magazine” has named Addison Law as “Law Firm of the Year” in the Golf Industry for the past twenty-one years. In a survey and peer study conducted by Golf, Inc., a national publication, Addison Law was named the most experienced and recommended law firm nationwide for golf course owners, developers and private club boards.
Prior to joining Addison Law, Mr. Addison was an attorney with the international law firm of Jones Day, where he worked on numerous commercial real estate transactions, mergers and acquisitions and capital formation transactions, including private placements, debt offerings and initial public offerings.
Through affiliated entities, Dallas Addison has been a principal in the creation and operation of several conservation and recreation oriented communities and concepts. These projects include Cross Pines Ranch and Bosque Canyon Ranch, both conservation- based sporting ranches located near Dallas, Texas. He has also worked on similar projects on the Big Island of Hawaii and near Kalispell, Montana, above Flathead Lake.
Mr. Addison received his law degree, cum laude, from the Southern Methodist University Dedman School of Law, where he served on the Southern Methodist University Law Review Association and was a founding member of NAFTA: Law Review of the Americas. Mr. Addison received a Plan II honors degree from the University of Texas at Austin. Mr. Addison is a member of the Recreational Development Council of the Urban Land Institute and is a member of the State Bar of Texas (Real Property and Entertainment and Sports Law Sections), and the Business Council for the Arts. He has lectured and moderated frequently on golf and hospitality topics throughout the United States.
Randolph D. Addison
Director
Ethos Club and Leisure
Randy Addison has represented parties involved in the ownership, operation, and development of equity and nonequity private clubs, public golf facilities, resort projects, and residential/golf course development for over 38 years. Mr. Addison, founding member of the Addison Law and founding principal of Ethos Club & Leisure, has been involved in acquisition, development, and operational matters in more than 1,500 private and public golf, club, and resort projects throughout the United States and numerous foreign countries, including Desert Mountain Club, Cordillera Clubs, Amelia Island Equity Club, The Bridges at Rancho Santa Fe, Pinehurst Resort and Country Club, Firestone Country Club, The Homestead, Mission Hills Country Club, Barton Creek Resort, Dallas National Golf Club and The Vaquero Club. Mr. Addison’s experience includes the acquisition of existing facilities, equity conversions, turnovers and the development and structuring of the private clubs, public facilities, and resort facilities. These projects include extensive due diligence programs designated for golf, club, or resort facilities which address organizational matters, membership matters, club documentation, and the various agreements between third parties, developers and the club or the resort owner.
Mr. Addison has represented golf course owners, club owners, resort owners, residential developers, not-for-profit member-owned clubs, and club managers from the initial creation and development of the facility through the various operational issues, including development issues, membership programs, member issues, real estate issues, water, sewer, and effluent agreements, licenses, and other areas. In addition, Mr. Addison has structured equity conversion programs to sell club facilities to its members and represented members in the acquisition of club facilities as well as the sale of club and resort facilities to third parties. Addison Law has been awarded “Law Firm of the Year” in the Golf Industry by the national publication, Boardroom Magazine, each of the last twenty-one (21) years.
Through affiliated entities, Mr. Addison has been a principal in the creation and operation of several conservation and recreation oriented communities and concepts. These projects include Cross Pines Ranch and Bosque Canyon Ranch, both conservation-based sporting ranches located near Dallas, Texas. He has also worked on similar projects on the Big Island of Hawaii and near Kalispell, Montana, above Flathead Lake.
Mr. Addison has been a speaker and lecturer at numerous educational seminars and continuing education program for developers, club and resort owners, club managers, and attorneys. The programs include presentations at the International Hospitality Conference, Annual Meeting of the American Bar Association, Golf Expos, Recreational Developers Seminars, Golf Inc. Expositions, Club Managers Association of America, Texas Lone Star Chapter of the CMAA, the ALI-ABA Resort/Club Seminar, Golf Course Development Seminars, and various regional seminars. Mr. Addison has been recognized and admitted as a Fellow of the American Bar Foundation, limited to the top one percent of the lawyers in the ABA.
Mr. Addison received his undergraduate degree from the University of Texas (Austin) and law degree from the University of Texas School of Law. He has been admitted to practice in the Federal Courts of the Northern Texas District Court and is a member of the Corporate and Real Estate Section of the State Bar of Texas and American Bar Association and the Select Hospitality Committee of the American Bar Association.
Director
Ethos Club and Leisure
Randy Addison has represented parties involved in the ownership, operation, and development of equity and nonequity private clubs, public golf facilities, resort projects, and residential/golf course development for over 38 years. Mr. Addison, founding member of the Addison Law and founding principal of Ethos Club & Leisure, has been involved in acquisition, development, and operational matters in more than 1,500 private and public golf, club, and resort projects throughout the United States and numerous foreign countries, including Desert Mountain Club, Cordillera Clubs, Amelia Island Equity Club, The Bridges at Rancho Santa Fe, Pinehurst Resort and Country Club, Firestone Country Club, The Homestead, Mission Hills Country Club, Barton Creek Resort, Dallas National Golf Club and The Vaquero Club. Mr. Addison’s experience includes the acquisition of existing facilities, equity conversions, turnovers and the development and structuring of the private clubs, public facilities, and resort facilities. These projects include extensive due diligence programs designated for golf, club, or resort facilities which address organizational matters, membership matters, club documentation, and the various agreements between third parties, developers and the club or the resort owner.
Mr. Addison has represented golf course owners, club owners, resort owners, residential developers, not-for-profit member-owned clubs, and club managers from the initial creation and development of the facility through the various operational issues, including development issues, membership programs, member issues, real estate issues, water, sewer, and effluent agreements, licenses, and other areas. In addition, Mr. Addison has structured equity conversion programs to sell club facilities to its members and represented members in the acquisition of club facilities as well as the sale of club and resort facilities to third parties. Addison Law has been awarded “Law Firm of the Year” in the Golf Industry by the national publication, Boardroom Magazine, each of the last twenty-one (21) years.
Through affiliated entities, Mr. Addison has been a principal in the creation and operation of several conservation and recreation oriented communities and concepts. These projects include Cross Pines Ranch and Bosque Canyon Ranch, both conservation-based sporting ranches located near Dallas, Texas. He has also worked on similar projects on the Big Island of Hawaii and near Kalispell, Montana, above Flathead Lake.
Mr. Addison has been a speaker and lecturer at numerous educational seminars and continuing education program for developers, club and resort owners, club managers, and attorneys. The programs include presentations at the International Hospitality Conference, Annual Meeting of the American Bar Association, Golf Expos, Recreational Developers Seminars, Golf Inc. Expositions, Club Managers Association of America, Texas Lone Star Chapter of the CMAA, the ALI-ABA Resort/Club Seminar, Golf Course Development Seminars, and various regional seminars. Mr. Addison has been recognized and admitted as a Fellow of the American Bar Foundation, limited to the top one percent of the lawyers in the ABA.
Mr. Addison received his undergraduate degree from the University of Texas (Austin) and law degree from the University of Texas School of Law. He has been admitted to practice in the Federal Courts of the Northern Texas District Court and is a member of the Corporate and Real Estate Section of the State Bar of Texas and American Bar Association and the Select Hospitality Committee of the American Bar Association.
Kurt Albertson
Manager, Mid-Market Sales
Lightspeed Commerce, Inc
KURT ALBERTSON has been a PGA member since June 2000 and has spent the last 19 years in Golf Technology. He currently is in senior management with Lightspeed Golf with primary responsibility of Enterprise Sales and Product Development.
Prior to joining Lightspeed in Nov 2017, Kurt spent 13 years at EZLinks Golf - first heading up Enterprise Sales and then leading Sales Organization for the final 6 years. Operationally, Kurt spent a couple of years as Head Golf Professional at Pinnacle Peak CC in Scottsdale, AZ after getting start in the business at the Arizona Biltmore
Kurt is an Indiana Hoosier and besides golf, he spends a good amount of time with his better half, Cara and their 2 pits - Quinn and Olive. He also spends a lot of time running, biking and swimming!
Manager, Mid-Market Sales
Lightspeed Commerce, Inc
KURT ALBERTSON has been a PGA member since June 2000 and has spent the last 19 years in Golf Technology. He currently is in senior management with Lightspeed Golf with primary responsibility of Enterprise Sales and Product Development.
Prior to joining Lightspeed in Nov 2017, Kurt spent 13 years at EZLinks Golf - first heading up Enterprise Sales and then leading Sales Organization for the final 6 years. Operationally, Kurt spent a couple of years as Head Golf Professional at Pinnacle Peak CC in Scottsdale, AZ after getting start in the business at the Arizona Biltmore
Kurt is an Indiana Hoosier and besides golf, he spends a good amount of time with his better half, Cara and their 2 pits - Quinn and Olive. He also spends a lot of time running, biking and swimming!
Ken Alperstein
President/Owner
ASLA
Ken Alperstein has been providing landscape architectural designs and services for 36 years. He attended the University of Arizona and UCLA, and spent the first four years of his career designing the UN Headquarters in Saudi Arabia, college campuses in Pomona, commercial projects in Century City and hospital campuses in Hollywood. In 1990, while assisting on a resort hotel project in Rancho Mirage, the client requested he design the landscape and water features for their new golf course.
Since that first course, Ken Alperstein and his firm, Pinnacle Design Company, have worked with 45 different golf course architects on over 200 golf courses throughout the Western United States, Dubai, Egypt, South Korea, China, Mexico, and just beginning projects in Saudi Arabia.
Some of the amazing projects they have worked on are The Quarry at La Quinta, The Estancia Club, Scottsdale National, Edgewood, Riviera Country Club, Monterey Peninsula Country Club Dunes Course, The Bridges at Rancho Santa Fe, Brook Hollow Golf Club, Boot Ranch, Shadow Creek, Cascata, Twin Dolphin Club, Tiger Woods Dubai, and Whistling Rock Country Club.
Pinnacle Design has become the foremost expert in landscape and water feature design, and experts in recreating natural environments that compliment the golf course architect’s vision. They have achieved this reputation by creating unique designs, but then focusing on implementing that design in the field with a ‘hands-on’ approach and attention to detail to create award-winning natural environments.
Terry Anglin
Principal
GSI Executive Search
Terry Anglin has over 40 years of experience in the private club and hospitality industry. He has served as General Manager of private clubs in Tennessee and California. Most recently, Terry served as GM/COO of San Diego Yacht Club (SDYC), a world-renowned private club. Under his leadership, SDYC rose to the rank of number-two yacht club in the country and was selected as a Platinum Club of the World as voted on by the Club Leaders Forum. Terry has served as President of the CMAA Tennessee Volunteer Chapter, two terms on the board of the CMAA Golden State chapter, and on the Platinum Club Advisory Board for the Club Leaders Forum. He has also held the post of Host (President) of the CMAA International Wine Society and lectured at several World Conferences on Club Management. In 2016, Terry was named as the recipient of the Excellence in Club Management award by the McMahon Group and Club and Resort Business. As a Principal with GSI Executive Search, Terry focuses on placements throughout the Western U.S. He is also available to consult on executive searches throughout the country. His experience in yacht clubs, golf clubs, and tennis and fitness clubs offers clients broad insight on the executive search process, as well as the essential qualities of private club leaders.
Principal
GSI Executive Search
Terry Anglin has over 40 years of experience in the private club and hospitality industry. He has served as General Manager of private clubs in Tennessee and California. Most recently, Terry served as GM/COO of San Diego Yacht Club (SDYC), a world-renowned private club. Under his leadership, SDYC rose to the rank of number-two yacht club in the country and was selected as a Platinum Club of the World as voted on by the Club Leaders Forum. Terry has served as President of the CMAA Tennessee Volunteer Chapter, two terms on the board of the CMAA Golden State chapter, and on the Platinum Club Advisory Board for the Club Leaders Forum. He has also held the post of Host (President) of the CMAA International Wine Society and lectured at several World Conferences on Club Management. In 2016, Terry was named as the recipient of the Excellence in Club Management award by the McMahon Group and Club and Resort Business. As a Principal with GSI Executive Search, Terry focuses on placements throughout the Western U.S. He is also available to consult on executive searches throughout the country. His experience in yacht clubs, golf clubs, and tennis and fitness clubs offers clients broad insight on the executive search process, as well as the essential qualities of private club leaders.
Justin Apel
Executive Director
GCBAA
Justin Apel, a graduate from the University of Nebraska Lincoln, began his career working as a Legislative Aide to Senator Merton Dierks, chairman of the Nebraska State Agriculture Committee in the Nebraska capitol. After working in the statehouse, he was a registered lobbyist for the Nebraska Association of Resources Districts. He joined the Golf Course Builders Association of America in 2006 and in 2011 he was named executive director. Justin has helped lead the association in expanding their membership categories, while also participating on international initiatives that support the game. The association continues to grow both domestically and internationally. The association membership represents the builders who construct and renovate golf courses around the world, irrigation contractors, and the suppliers and consultants whose products are used in the construction process. Additionally, Justin is responsible for the association’s charitable arm, the GCBAA Foundation.
Justin Apel
Executive Director
GCBAA
Justin Apel, a graduate from the University of Nebraska Lincoln, began his career working as a Legislative Aide to Senator Merton Dierks, chairman of the Nebraska State Agriculture Committee in the Nebraska capitol. After working in the statehouse, he was a registered lobbyist for the Nebraska Association of Resources Districts. He joined the Golf Course Builders Association of America in 2006 and in 2011 he was named executive director. Justin has helped lead the association in expanding their membership categories, while also participating on international initiatives that support the game. The association continues to grow both domestically and internationally. The association membership represents the builders who construct and renovate golf courses around the world, irrigation contractors, and the suppliers and consultants whose products are used in the construction process. Additionally, Justin is responsible for the association’s charitable arm, the GCBAA Foundation.
Lee Applbaum
Chief Marketing Officer
Jonesworks Company
Brand Innovator Lee Applbaum serves as the first CMO of Wheels Up with over25years of experience transforming iconic brands such as Patrón, Grey Goose, Target, and Coca-Cola. In his role, Applbaum leads all strategic marketing and brand positioning. He has been recognized throughout his career as a brand builder and innovative marketer whose work has disrupted industries including his oversight of the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the Global CMO role.
Chief Marketing Officer
Jonesworks Company
Brand Innovator Lee Applbaum serves as the first CMO of Wheels Up with over25years of experience transforming iconic brands such as Patrón, Grey Goose, Target, and Coca-Cola. In his role, Applbaum leads all strategic marketing and brand positioning. He has been recognized throughout his career as a brand builder and innovative marketer whose work has disrupted industries including his oversight of the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the Global CMO role.
Kent Ashby
Director of Marketing
121 Marketing
As the Director of Marketing at 121, Kent has worked with hundreds of golf facilities across North America on establishing cost-effective strategies to help sell more rounds, gain new members, as well as grow other parts of their business. With a background in Digital Marketing and Analytics, Kent brings a unique perspective to the industry, believing that leveraging data is what leads to smarter business decisions.
Dan Bacci, PGA
Chief Operating Officer
Sierra Golf Managemnet
Dan Bacci, a PGA Professional began working for Sierra Golf Management as an assistant golf professional in 1997. Since then he has held many positions within the company and currently serves as Chief Operating Officer. With almost 25 years’ experience in the golf industry Dan directs all day to day operations for Sierra Golf Management’s 19 Golf Courses.
Dan’s experience managing golf operations is broad and ranges from small 9-hole municipal operations to 36-hole resort facilities that include large banquet and lodging facilities. His knowledge of operational procedures, revenue management, inventory control, equipment purchasing, irrigation systems and systems controls is what sets him apart from others in the industry. Dan’s experience comes from private, public, resort and municipal facilities in Central, Southern and Northern California.
Chief Operating Officer
Sierra Golf Managemnet
Dan Bacci, a PGA Professional began working for Sierra Golf Management as an assistant golf professional in 1997. Since then he has held many positions within the company and currently serves as Chief Operating Officer. With almost 25 years’ experience in the golf industry Dan directs all day to day operations for Sierra Golf Management’s 19 Golf Courses.
Dan’s experience managing golf operations is broad and ranges from small 9-hole municipal operations to 36-hole resort facilities that include large banquet and lodging facilities. His knowledge of operational procedures, revenue management, inventory control, equipment purchasing, irrigation systems and systems controls is what sets him apart from others in the industry. Dan’s experience comes from private, public, resort and municipal facilities in Central, Southern and Northern California.
Tom Bennison
Chief Development Officer
ClubCorp
Tom Bennison has more than 30 years of experience in the club business. During his 25+ years at ClubCorp, he has primarily worked in new business acquisitions and development. Today, Tom is responsible for overseeing the company's external growth strategy, which includes the acquisition of other portfolio owners of clubs, the purchase of member and investor owned clubs and the development of new business, sports and alumni clubs and existing club lease renewals.
His education includes a degree in liberal arts & sciences and additional studies in economics and finance.
Chief Development Officer
ClubCorp
Tom Bennison has more than 30 years of experience in the club business. During his 25+ years at ClubCorp, he has primarily worked in new business acquisitions and development. Today, Tom is responsible for overseeing the company's external growth strategy, which includes the acquisition of other portfolio owners of clubs, the purchase of member and investor owned clubs and the development of new business, sports and alumni clubs and existing club lease renewals.
His education includes a degree in liberal arts & sciences and additional studies in economics and finance.
John Brown
CEO
Brown Golf Management
John Brown is the CEO of Brown Golf Management and the technology solution GolfBack.
Brown Golf is a Golf Management Company with 21 locations / 27 Golf Courses / 8 States which include VT, PA, NC, SC, FL, GA, MO, and MN.
GolfBack is a data & marketing platform that currently has 42 clubs using its booking engine technology. Golfbacksolutions.com
CEO
Brown Golf Management
John Brown is the CEO of Brown Golf Management and the technology solution GolfBack.
Brown Golf is a Golf Management Company with 21 locations / 27 Golf Courses / 8 States which include VT, PA, NC, SC, FL, GA, MO, and MN.
GolfBack is a data & marketing platform that currently has 42 clubs using its booking engine technology. Golfbacksolutions.com
Linnet Carty
Director of Inclusion and Community Engagement
PGA
Linnet Carty has been at the PGA of America for over five years and has twelve years of experience in diversity, equity and inclusion. She heads up programming for the seven PGA LEAD Cohorts, as well as creating and implementing inclusion strategies. Linnet is responsible for educating and training the 29,000 PGA Members across the nation and the staff of 300. She also works on Workforce Diversification, Vendor Inclusion and Community Engagement and is the author of the ‘Inclusion Guidelines for Golf Facilities’.
Linnet has been an NBC – WVIT Television Talk Show Host & Producer, the Vice President of Marketing and Development for xmlElite, an Equity Educator for the Connecticut State Department of Education – SERC, an Elementary School Teacher, an Arts & Entertainment Newspaper Columnist for the Hartford Courant, a Senior Director for the Village for Families and Children and a Flight Attendant for Delta Airlines. She is a first generation CuMaican who hails from a Cuban mother and Jamaican father and is a member of Alpha Kappa Alpha Sorority, Inc. Linnet earned her B.A. from the University of Connecticut and MBA from Western New England University. In her spare-time she enjoys Emceeing events, television production, the beach, and multicultural cuisine. Her absolute zest in life is in making others laugh.
Director of Inclusion and Community Engagement
PGA
Linnet Carty has been at the PGA of America for over five years and has twelve years of experience in diversity, equity and inclusion. She heads up programming for the seven PGA LEAD Cohorts, as well as creating and implementing inclusion strategies. Linnet is responsible for educating and training the 29,000 PGA Members across the nation and the staff of 300. She also works on Workforce Diversification, Vendor Inclusion and Community Engagement and is the author of the ‘Inclusion Guidelines for Golf Facilities’.
Linnet has been an NBC – WVIT Television Talk Show Host & Producer, the Vice President of Marketing and Development for xmlElite, an Equity Educator for the Connecticut State Department of Education – SERC, an Elementary School Teacher, an Arts & Entertainment Newspaper Columnist for the Hartford Courant, a Senior Director for the Village for Families and Children and a Flight Attendant for Delta Airlines. She is a first generation CuMaican who hails from a Cuban mother and Jamaican father and is a member of Alpha Kappa Alpha Sorority, Inc. Linnet earned her B.A. from the University of Connecticut and MBA from Western New England University. In her spare-time she enjoys Emceeing events, television production, the beach, and multicultural cuisine. Her absolute zest in life is in making others laugh.
Jack Crittenden
President
Cypress Magazines/Golf Inc.
Please check back for bio.
President
Cypress Magazines/Golf Inc.
Please check back for bio.
Andy Crosson
Managing Director, Western Region
Arcis Golf
Andy Crosson is the Managing Director, Western Region at Arcis Golf. In this capacity, he focuses on sourcing and negotiating acquisitions. Prior to joining Arcis, Mr. Crosson spent 25 years as a Founding Partner and Executive Vice President at several notable golf investment firms, completing more than $700 million of investments. Mr. Crosson holds a BS from the University of Utah.
Managing Director, Western Region
Arcis Golf
Andy Crosson is the Managing Director, Western Region at Arcis Golf. In this capacity, he focuses on sourcing and negotiating acquisitions. Prior to joining Arcis, Mr. Crosson spent 25 years as a Founding Partner and Executive Vice President at several notable golf investment firms, completing more than $700 million of investments. Mr. Crosson holds a BS from the University of Utah.
Henry DeLozier
Partner
GGA Partners
Henry DeLozier is a Principal and Partner at GGA Partners, an international consulting firm based in Toronto. Highly experienced in guiding managers, directors, and leaders in matters impacting private clubs across the globe, he is frequently called upon for board facilitations and training in matters of strategic thinking, governance and forward planning.
Given his background with residential real estate development and lifestyle strategy, he serves GGA clients throughout the world to identify and refine strategic options and to accelerate tactical solutions and financial returns. During his tenure at Pulte Homes the company became the largest developer of golf communities and of golf courses in the USA, having invested more than $500 million in the development of golf assets and building 27 new golf courses within ten states. In addition, Henry was responsible for the financial performance of more than 20 Pulte golf courses, the replacement value of which exceeded $300 million with annual revenues greater than $90 million.
Having managed operations for private clubs, destination resorts and a portfolio of privately owned clubs, Henry brings broad and deep understanding of the variety of strategic and tactical necessities that challenge leaders of clubs of all types. In addition to board and club-leadership coaching, he is a regular contributor to Club Director from the National Club Association, BoardRoom magazine, and Golf Course Industry magazine. He understands how clubs work and don’t work and translates that understanding into insight, enlightenment and understanding that leads to improved results. He teaches strategic planning for the Club Management Association of America.
Honored by BoardRoom magazine with its 2015 Lifetime Achievement Award, Henry has been recognized each year as one the “Most Influential People in Golf” since 1999 by Crittenden publications for his worldwide recognition as a thought-leader. He is the current Board Chairman for Audubon International.
A ‘go to’ resource on matters of resort and residential investment and development, Mr. DeLozier is often called upon for comment on social and economic trends concerning private club and golf business segments. He serves as an expert source for Bloomberg News, Business Week, CNBC-Squawk Box, the Financial Times of London, the New York Times, the Wall Street Journal, and the Washington Post.
Henry is acknowledged within club categories for his uncommon understanding of golf and residential properties. He is known as a no-nonsense profit producer, as an innovative marketer, and as an advocate of exceptional customer service. His career history reflects new concept introductions and numerous successful business turnarounds.
He is a graduate of Oklahoma State University (BA – English) where he was an All-America golfer.
Partner
GGA Partners
Henry DeLozier is a Principal and Partner at GGA Partners, an international consulting firm based in Toronto. Highly experienced in guiding managers, directors, and leaders in matters impacting private clubs across the globe, he is frequently called upon for board facilitations and training in matters of strategic thinking, governance and forward planning.
Given his background with residential real estate development and lifestyle strategy, he serves GGA clients throughout the world to identify and refine strategic options and to accelerate tactical solutions and financial returns. During his tenure at Pulte Homes the company became the largest developer of golf communities and of golf courses in the USA, having invested more than $500 million in the development of golf assets and building 27 new golf courses within ten states. In addition, Henry was responsible for the financial performance of more than 20 Pulte golf courses, the replacement value of which exceeded $300 million with annual revenues greater than $90 million.
Having managed operations for private clubs, destination resorts and a portfolio of privately owned clubs, Henry brings broad and deep understanding of the variety of strategic and tactical necessities that challenge leaders of clubs of all types. In addition to board and club-leadership coaching, he is a regular contributor to Club Director from the National Club Association, BoardRoom magazine, and Golf Course Industry magazine. He understands how clubs work and don’t work and translates that understanding into insight, enlightenment and understanding that leads to improved results. He teaches strategic planning for the Club Management Association of America.
Honored by BoardRoom magazine with its 2015 Lifetime Achievement Award, Henry has been recognized each year as one the “Most Influential People in Golf” since 1999 by Crittenden publications for his worldwide recognition as a thought-leader. He is the current Board Chairman for Audubon International.
A ‘go to’ resource on matters of resort and residential investment and development, Mr. DeLozier is often called upon for comment on social and economic trends concerning private club and golf business segments. He serves as an expert source for Bloomberg News, Business Week, CNBC-Squawk Box, the Financial Times of London, the New York Times, the Wall Street Journal, and the Washington Post.
Henry is acknowledged within club categories for his uncommon understanding of golf and residential properties. He is known as a no-nonsense profit producer, as an innovative marketer, and as an advocate of exceptional customer service. His career history reflects new concept introductions and numerous successful business turnarounds.
He is a graduate of Oklahoma State University (BA – English) where he was an All-America golfer.
Patrick DeLozier
Director
GGA Partners
Patrick is a Director with GGA, specializing in Executive Search solutions and contributing deep expertise to GGA’s Strategy and Operations consulting assignments. GGA clients benefit from Patrick’s robust network within the club management community and reap the rewards of his intimate knowledge of club management roles, responsibilities, and challenges.
Patrick joined GGA in 2019 to continue expanding on what has already been an illustrious career in the private club industry. Patrick’s most recent post before joining GGA was as the Chief Operating Officer at The Alotian Club, an ultra-exclusive private club owned by Mr. Warren Stephens, who Patrick continues to serve as a Special Advisor. As the Chief Operating Officer and General Manager at several of the nation’s most esteemed and prestigious clubs, and the Club Manager at Augusta National Golf Club, home to the world-famous Masters Golf Tournament, Patrick has a deep understanding of private club operations.
Through his active involvement in national associations and contributions to a growing list of state boards, committees, and volunteer organizations, Patrick not only understands club managers but has become recognized as a servant leader among them and is known as a trustworthy and reliable advocate for their success in club management.
In his younger years, Patrick had aspirations of becoming a professional soccer player when he was a teenager in South America, growing up in La Paz with his American-Bolivian family. Having worked in resorts since the age of 16, Patrick’s interest in the hospitality industry rose to the forefront after he entered college in the United States.
He was also influenced by his uncle Henry DeLozier’s work in golf course community development. The resort-golf combination led him to a Bachelor of Science degree in hotel, restaurant, and tourism management with a specialization in club management from the University of South Carolina at Columbia in 2001. Patrick continues to support his alma mater, currently serving on the Dean’s advisory board for the Hotel, Restaurant and Tourism Management college and featuring as a frequent lecturer.
Patrick began his golf industry career with the Myers Park Country Club in Charlotte, North Carolina, working as food and beverage manager from 2001 to 2005. He served as Club Manager for six years at the Augusta National Golf Club in Georgia following his stint at Myers Park.
Patrick left Augusta in 2011 to become general manager and chief operating officer at Colonial Country Club in Fort Worth, Texas, home to the Crowne Plaza Invitational, a PGA Tour event. In 2014, he moved to Arkansas to work for Mr. Warren Stephens as the chief operating officer of The Alotian Club, west of Little Rock. In 2016 he was recognized among Arkansas’ Top-40-Under-40 for his success in club leadership. Patrick was selected to attend the Winthrop Rockefeller Institute to shape the future of the state by having an honest look at some of the toughest issues impacting Arkansas. His group would go on to present actions for reform to Governor Asa Hutchinson.
DeLozier is active in the Club Management Association of America (CMAA) and has served in regional association chapters as well as on state boards and committees in Texas, Georgia, and Arkansas.
He also served on the Board of Directors for the Texas Alliance of Recreational Organizations, Inc. (TARO). During his tenure on the Board, he was involved in the state legislative and regulatory processes for the benefit of its supporters and their constituents. Under his leadership, TARO successfully advocated for clubs and defended the Greenbelt law.
Patrick has been recognized by the National Restaurant Association as a recipient of the Salute to Excellence Award, which recognizes the top industry leaders and educators in their esteemed leadership and extraordinary academic accomplishments.
As a dual-citizen and bilingual Bolivian, loyalty and family are most important to Patrick, who enjoys spending time with his wife Tish and their children Lucas, Kennedy, and Henry outside of work.
Director
GGA Partners
Patrick is a Director with GGA, specializing in Executive Search solutions and contributing deep expertise to GGA’s Strategy and Operations consulting assignments. GGA clients benefit from Patrick’s robust network within the club management community and reap the rewards of his intimate knowledge of club management roles, responsibilities, and challenges.
Patrick joined GGA in 2019 to continue expanding on what has already been an illustrious career in the private club industry. Patrick’s most recent post before joining GGA was as the Chief Operating Officer at The Alotian Club, an ultra-exclusive private club owned by Mr. Warren Stephens, who Patrick continues to serve as a Special Advisor. As the Chief Operating Officer and General Manager at several of the nation’s most esteemed and prestigious clubs, and the Club Manager at Augusta National Golf Club, home to the world-famous Masters Golf Tournament, Patrick has a deep understanding of private club operations.
Through his active involvement in national associations and contributions to a growing list of state boards, committees, and volunteer organizations, Patrick not only understands club managers but has become recognized as a servant leader among them and is known as a trustworthy and reliable advocate for their success in club management.
In his younger years, Patrick had aspirations of becoming a professional soccer player when he was a teenager in South America, growing up in La Paz with his American-Bolivian family. Having worked in resorts since the age of 16, Patrick’s interest in the hospitality industry rose to the forefront after he entered college in the United States.
He was also influenced by his uncle Henry DeLozier’s work in golf course community development. The resort-golf combination led him to a Bachelor of Science degree in hotel, restaurant, and tourism management with a specialization in club management from the University of South Carolina at Columbia in 2001. Patrick continues to support his alma mater, currently serving on the Dean’s advisory board for the Hotel, Restaurant and Tourism Management college and featuring as a frequent lecturer.
Patrick began his golf industry career with the Myers Park Country Club in Charlotte, North Carolina, working as food and beverage manager from 2001 to 2005. He served as Club Manager for six years at the Augusta National Golf Club in Georgia following his stint at Myers Park.
Patrick left Augusta in 2011 to become general manager and chief operating officer at Colonial Country Club in Fort Worth, Texas, home to the Crowne Plaza Invitational, a PGA Tour event. In 2014, he moved to Arkansas to work for Mr. Warren Stephens as the chief operating officer of The Alotian Club, west of Little Rock. In 2016 he was recognized among Arkansas’ Top-40-Under-40 for his success in club leadership. Patrick was selected to attend the Winthrop Rockefeller Institute to shape the future of the state by having an honest look at some of the toughest issues impacting Arkansas. His group would go on to present actions for reform to Governor Asa Hutchinson.
DeLozier is active in the Club Management Association of America (CMAA) and has served in regional association chapters as well as on state boards and committees in Texas, Georgia, and Arkansas.
He also served on the Board of Directors for the Texas Alliance of Recreational Organizations, Inc. (TARO). During his tenure on the Board, he was involved in the state legislative and regulatory processes for the benefit of its supporters and their constituents. Under his leadership, TARO successfully advocated for clubs and defended the Greenbelt law.
Patrick has been recognized by the National Restaurant Association as a recipient of the Salute to Excellence Award, which recognizes the top industry leaders and educators in their esteemed leadership and extraordinary academic accomplishments.
As a dual-citizen and bilingual Bolivian, loyalty and family are most important to Patrick, who enjoys spending time with his wife Tish and their children Lucas, Kennedy, and Henry outside of work.
Chris DeToro
Assistant Director, Brand & Customer Marketing
USGA
Please check back for bio.
Linda Dillenbeck
Director
GGA Partners
Linda Dillenbeck joined GGA in 2015 as a Senior Associate, specializing in strategic marketing communications planning and execution. Linda is a results-oriented sales and marketing professional, a conceptual thinker capable of identifying a brand’s unique selling proposition, developing integrated brand identity and communications solutions, and selling through the message to the target audience in a transparent and clear manner. She is also an intelligent financial manager with focus on remaining true to maximizing revenue and minimizing expenses.
Linda’s career began in 1977 as a media buyer, rising to Partner, of the Phoenix-based The Producers Inc., an advertising agency specializing in business-to-business marketing solutions. Her clients included a diverse range of national and regional companies, including Motorola, Greyhound Lines, Honeywell, Holsum Bakery, PacTel (now Verizon), and Intel, among others.
From 1998 to 2003, Linda was VP, Sales and Marketing at Resort Suites of Scottsdale where she had complete responsibility for both the marketing/advertising and sales teams while at this Scottsdale golf property. She established an in-house agency to create and execute all brand, media, and creative strategies reducing overall department expenses by 25% while increasing target audience reach and revenue by 30%.
From 2003 to 2015, Linda served as Southwest Sales Manager for Golf Digest Companies, representing four titles along with its digital properties in seven southwestern markets.
Since joining GGA, Linda has assisted private golf clubs and city clubs across North America with brand development, positioning, analysis of effective communications, and capital communications. She has also become a frequent speaker at various industry conferences on the keys to effective communications.
Director
GGA Partners
Linda Dillenbeck joined GGA in 2015 as a Senior Associate, specializing in strategic marketing communications planning and execution. Linda is a results-oriented sales and marketing professional, a conceptual thinker capable of identifying a brand’s unique selling proposition, developing integrated brand identity and communications solutions, and selling through the message to the target audience in a transparent and clear manner. She is also an intelligent financial manager with focus on remaining true to maximizing revenue and minimizing expenses.
Linda’s career began in 1977 as a media buyer, rising to Partner, of the Phoenix-based The Producers Inc., an advertising agency specializing in business-to-business marketing solutions. Her clients included a diverse range of national and regional companies, including Motorola, Greyhound Lines, Honeywell, Holsum Bakery, PacTel (now Verizon), and Intel, among others.
From 1998 to 2003, Linda was VP, Sales and Marketing at Resort Suites of Scottsdale where she had complete responsibility for both the marketing/advertising and sales teams while at this Scottsdale golf property. She established an in-house agency to create and execute all brand, media, and creative strategies reducing overall department expenses by 25% while increasing target audience reach and revenue by 30%.
From 2003 to 2015, Linda served as Southwest Sales Manager for Golf Digest Companies, representing four titles along with its digital properties in seven southwestern markets.
Since joining GGA, Linda has assisted private golf clubs and city clubs across North America with brand development, positioning, analysis of effective communications, and capital communications. She has also become a frequent speaker at various industry conferences on the keys to effective communications.
Ben Dobbs
Executive Director
PGA West, The Citrus Club and Mountain & Dunes
Ben Dobbs has been the Executive Director of PGA WEST® and The Citrus Club since June 2020. With achievements hosting PGA TOUR events, LPGA major championships, and Senior PGA TOUR events, his impressive career working in Golf Operations and Member Services has spanned nearly three decades. He has been a Member of the Club Managers Association of America (CMAA) for four years and became a Quarter Century Member of PGA of America in March 2021.
After graduating from New Mexico State University in the Professional Golf Management Program, Ben started his career by joining American Golf for 10 years. During this time, he served as First Assistant Golf Professional for Monterey Country Club and Head Golf Professional at Escondido Country Club and Tatum Ranch Golf Club. From 2004-2007, Ben was the Director of Golf for The Club at PGA WEST™ before transitioning to ClubCorp from 2007-2017. Joining ClubCorp, Ben served as the Director of Golf for the Hills of Lakeway Country Club and Mission Hills Country Club. A few years later, he was promoted to Regional Director of Golf and Member Retention for The West Region of ClubCorp. Ben spent the next four years supporting 23 clubs, enhancing member experiences, driving member retention, and developing staff. In 2014, Ben joined Indian Wells Country Club as the General Manager. During his time, Ben focused on the food and beverage reputation for all four venues and increasing Member satisfaction and retention.
In 2017, Ben returned to PGA WEST® as the General Manager of the Private Clubhouse. Since his return to PGA WEST®, Ben has overseen the expansion of PGA WEST and a total rebrand marketing initiative. He opened a $10 million sports club and family complex and established accounting, human resources, and information technology teams. He has already undertaken three golf course restoration projects and looks forward to continuing the momentum of elevating the entire property.
Ben grew up playing golf with his family and fell in love with the game through them. He decided to make a career out of golf after seeing the way golf brings people together. In 2016, Ben married his wife Stefanie and now spends time enjoying all sports with Stefanie, Zack, and Zoey.
Executive Director
PGA West, The Citrus Club and Mountain & Dunes
Ben Dobbs has been the Executive Director of PGA WEST® and The Citrus Club since June 2020. With achievements hosting PGA TOUR events, LPGA major championships, and Senior PGA TOUR events, his impressive career working in Golf Operations and Member Services has spanned nearly three decades. He has been a Member of the Club Managers Association of America (CMAA) for four years and became a Quarter Century Member of PGA of America in March 2021.
After graduating from New Mexico State University in the Professional Golf Management Program, Ben started his career by joining American Golf for 10 years. During this time, he served as First Assistant Golf Professional for Monterey Country Club and Head Golf Professional at Escondido Country Club and Tatum Ranch Golf Club. From 2004-2007, Ben was the Director of Golf for The Club at PGA WEST™ before transitioning to ClubCorp from 2007-2017. Joining ClubCorp, Ben served as the Director of Golf for the Hills of Lakeway Country Club and Mission Hills Country Club. A few years later, he was promoted to Regional Director of Golf and Member Retention for The West Region of ClubCorp. Ben spent the next four years supporting 23 clubs, enhancing member experiences, driving member retention, and developing staff. In 2014, Ben joined Indian Wells Country Club as the General Manager. During his time, Ben focused on the food and beverage reputation for all four venues and increasing Member satisfaction and retention.
In 2017, Ben returned to PGA WEST® as the General Manager of the Private Clubhouse. Since his return to PGA WEST®, Ben has overseen the expansion of PGA WEST and a total rebrand marketing initiative. He opened a $10 million sports club and family complex and established accounting, human resources, and information technology teams. He has already undertaken three golf course restoration projects and looks forward to continuing the momentum of elevating the entire property.
Ben grew up playing golf with his family and fell in love with the game through them. He decided to make a career out of golf after seeing the way golf brings people together. In 2016, Ben married his wife Stefanie and now spends time enjoying all sports with Stefanie, Zack, and Zoey.
Ryan Doerr
President
Strategic Club Solutions
Ryan is an award-winning, industry-recognized club and golf community expert and coach who specializes in providing strategies to help clubs strengthen their operations, improve their member/guest experience, build winning teams and increase their overall club health and success.
With over 28 years of experience in the hospitality industry, serving not only large corporations including Walt Disney World, ClubCorp and Arnold Palmer, but also 23 years working in club management and consulting, Ryan has both the hands-on skills and business acumen needed to create unforgettable member and guest experiences.
Ryan’s understanding of the challenges faced by clubs, communities and their leaders inspired him to launch his hospitality and business consulting company in 2005. Due to the rising interest from Clubs, given Ryan’s expertise, he spun off a dedicated Club centric division in 2015 called Strategic Club Solutions. Through SCS, Ryan helps boards, owners and management teams unlock opportunities within their Clubs, taking them to previously unthinkable new heights.
Ryan has served over 350 clubs/communities and received numerous awards, including Boardroom Magazine
2019 & 2020 Excellence in Achievement for Strategic Planning, Golf Inc. 2019 & 2021 Advisor of the Year, and CIO Applications 2019 Top Club Management Solutions Provider. He is an national speaker and recognized as an approved CMAA speaker. He has presented over 100 presentations nationally on topics including “Next Level Strategic Planning,” “Infusing Performance Management and Culture to Build a Winning Team,” and “The Secret Sauce to Managing Costs and Delivering a Quality Experience in F&B.”
Work with Ryan and SCS to connect the patterns and find core opportunities at your Club rather than just treating the obvious symptoms. You’ll see tangible results and a positive impact that will transform the success of your Club or HOA/POA for years to come.
President
Strategic Club Solutions
Ryan is an award-winning, industry-recognized club and golf community expert and coach who specializes in providing strategies to help clubs strengthen their operations, improve their member/guest experience, build winning teams and increase their overall club health and success.
With over 28 years of experience in the hospitality industry, serving not only large corporations including Walt Disney World, ClubCorp and Arnold Palmer, but also 23 years working in club management and consulting, Ryan has both the hands-on skills and business acumen needed to create unforgettable member and guest experiences.
Ryan’s understanding of the challenges faced by clubs, communities and their leaders inspired him to launch his hospitality and business consulting company in 2005. Due to the rising interest from Clubs, given Ryan’s expertise, he spun off a dedicated Club centric division in 2015 called Strategic Club Solutions. Through SCS, Ryan helps boards, owners and management teams unlock opportunities within their Clubs, taking them to previously unthinkable new heights.
Ryan has served over 350 clubs/communities and received numerous awards, including Boardroom Magazine
2019 & 2020 Excellence in Achievement for Strategic Planning, Golf Inc. 2019 & 2021 Advisor of the Year, and CIO Applications 2019 Top Club Management Solutions Provider. He is an national speaker and recognized as an approved CMAA speaker. He has presented over 100 presentations nationally on topics including “Next Level Strategic Planning,” “Infusing Performance Management and Culture to Build a Winning Team,” and “The Secret Sauce to Managing Costs and Delivering a Quality Experience in F&B.”
Work with Ryan and SCS to connect the patterns and find core opportunities at your Club rather than just treating the obvious symptoms. You’ll see tangible results and a positive impact that will transform the success of your Club or HOA/POA for years to come.
Ed Doyle
President
RealFood Hospitality, Strategy and Design
With more than 35 years of hospitality experience, Ed has worked in some of the finest kitchens and foodservice operations across the industry, including a long list of award-winning and nationally recognized hotels and restaurants. A graduate of the Culinary Institute of America, his culinary accomplishments have received equal attention with features in Food and Wine, Restaurant Business, and Food Arts magazines.
A dynamic and charismatic leader, Ed’s role at RealFood is focused on aligning his team to help achieve clients’ objectives. Ed brings his extensive operational expertise to the broad portfolio of clients that RealFood serves, leveraging his ability to understand and articulate the vision, identifying opportunities and implementing highly effective designs and solutions.
The original founder of RealFood Hospitality, Strategy and Design, Ed and his team have been serving clients and partners in a consultancy capacity since 1996. Today, RealFood is positioned as a premier hospitality strategy and design firm, helping clients to define, design and deliver unique and memorable hospitality experiences. In 2019, RealFood joined the Troon® family of brands, opening up new opportunities for the RealFood team to share their vast food and beverage expertise with the club industry.
President
RealFood Hospitality, Strategy and Design
With more than 35 years of hospitality experience, Ed has worked in some of the finest kitchens and foodservice operations across the industry, including a long list of award-winning and nationally recognized hotels and restaurants. A graduate of the Culinary Institute of America, his culinary accomplishments have received equal attention with features in Food and Wine, Restaurant Business, and Food Arts magazines.
A dynamic and charismatic leader, Ed’s role at RealFood is focused on aligning his team to help achieve clients’ objectives. Ed brings his extensive operational expertise to the broad portfolio of clients that RealFood serves, leveraging his ability to understand and articulate the vision, identifying opportunities and implementing highly effective designs and solutions.
The original founder of RealFood Hospitality, Strategy and Design, Ed and his team have been serving clients and partners in a consultancy capacity since 1996. Today, RealFood is positioned as a premier hospitality strategy and design firm, helping clients to define, design and deliver unique and memorable hospitality experiences. In 2019, RealFood joined the Troon® family of brands, opening up new opportunities for the RealFood team to share their vast food and beverage expertise with the club industry.
John Easterbrook
Chief Membership Officer
PGA of America
John Easterbrook Jr., PGA, joined the PGA of America in 2017, as the Association’s first Chief Membership Officer. He directs the core PGA Member-focused areas of the Association—including PGA Career Services, Education, Member Services, Section Business Operations and Player Development. In addition, he oversees PGA Golf Properties, which includes overseeing the PGA Frisco project near Dallas; PGA Golf Club in Port St. Lucie, Florida; and Valhalla Golf Club in Louisville, Kentucky.
He also served as Interim CEO before Seth Waugh was named CEO of the PGA of America in 2018.
A more than 35-year member of the PGA, Easterbrook delivers a critically important perspective to the PGA of America’s leadership team, focused on creating enhanced career opportunities for the PGA’s Membership and to develop PGA Professionals worldwide.
For 20 years, he served as Executive Vice President and Chief Operating Officer at Troon, the largest third-party management company and operator in the world. Easterbrook was responsible for the day-to-day operations of a vast global business that included more than 15,000 associates (including more than 450 PGA Professionals) at 280 courses in 33 countries and 37 states. In addition, he was instrumental in the growth of the company’s portfolio and oversaw the development of Troon’s operating standards and financial benchmarking. As a member of the senior executive committee, Easterbrook also directed field operations, sales and marketing. He is the only recipient of Troon’s Lifetime Achievement Award.
Prior to Troon, Easterbrook served in executive roles in the golf divisions at Hyatt Hotels and Marriott International.
The grandson of a PGA Professional and the son of a college football coach, Easterbrook earned a bachelor’s degree in finance from the University of Wyoming, where he played on the golf team all four years and was twice selected to the All-Conference team. He and his wife Lori continue to be strong supporters of both the mens and womens golf teams at the university. They have three daughters: Alexandra, Kelsey and Morgan.
Chief Membership Officer
PGA of America
John Easterbrook Jr., PGA, joined the PGA of America in 2017, as the Association’s first Chief Membership Officer. He directs the core PGA Member-focused areas of the Association—including PGA Career Services, Education, Member Services, Section Business Operations and Player Development. In addition, he oversees PGA Golf Properties, which includes overseeing the PGA Frisco project near Dallas; PGA Golf Club in Port St. Lucie, Florida; and Valhalla Golf Club in Louisville, Kentucky.
He also served as Interim CEO before Seth Waugh was named CEO of the PGA of America in 2018.
A more than 35-year member of the PGA, Easterbrook delivers a critically important perspective to the PGA of America’s leadership team, focused on creating enhanced career opportunities for the PGA’s Membership and to develop PGA Professionals worldwide.
For 20 years, he served as Executive Vice President and Chief Operating Officer at Troon, the largest third-party management company and operator in the world. Easterbrook was responsible for the day-to-day operations of a vast global business that included more than 15,000 associates (including more than 450 PGA Professionals) at 280 courses in 33 countries and 37 states. In addition, he was instrumental in the growth of the company’s portfolio and oversaw the development of Troon’s operating standards and financial benchmarking. As a member of the senior executive committee, Easterbrook also directed field operations, sales and marketing. He is the only recipient of Troon’s Lifetime Achievement Award.
Prior to Troon, Easterbrook served in executive roles in the golf divisions at Hyatt Hotels and Marriott International.
The grandson of a PGA Professional and the son of a college football coach, Easterbrook earned a bachelor’s degree in finance from the University of Wyoming, where he played on the golf team all four years and was twice selected to the All-Conference team. He and his wife Lori continue to be strong supporters of both the mens and womens golf teams at the university. They have three daughters: Alexandra, Kelsey and Morgan.
Steve Ekovich
Executive Managing Director Investments
The Leisure Investment Properties Group
Since 2009, it has been The Leisure Investment Properties Group's top priority to ensure our clients have sound market insights, superior marketing materials and a leading platform to most effectively service their investment needs. After 12 successful years serving clients around the country, we are excited to announce our new, stand-alone national brokerage company, The Leisure Investment Properties Group, LLC. This change allows us to expand and enhance our constative-style focus on golf courses, marinas, master-planned communities and destination getaways to the benefit of every client. Through a combination of smart people and best practices, this seamless transition will leverage the team's focused and experienced deal makers and problem solvers into greater resources and capacities for our trusted clients.
Executive Managing Director Investments
The Leisure Investment Properties Group
Since 2009, it has been The Leisure Investment Properties Group's top priority to ensure our clients have sound market insights, superior marketing materials and a leading platform to most effectively service their investment needs. After 12 successful years serving clients around the country, we are excited to announce our new, stand-alone national brokerage company, The Leisure Investment Properties Group, LLC. This change allows us to expand and enhance our constative-style focus on golf courses, marinas, master-planned communities and destination getaways to the benefit of every client. Through a combination of smart people and best practices, this seamless transition will leverage the team's focused and experienced deal makers and problem solvers into greater resources and capacities for our trusted clients.
Frank Gore
VP Business Development
Escalante Golf
Mr. Gore has been in the golf club industry for 56 years and has held numerous positions. He has been a PGA head golf pro, general manager of multiple public and private courses, Chief Marketing Officer and Executive VP of Membership for Club Corp to name a few. Mr. Gore’s extensive knowledge of the club industry comes, also, from hosting and marketing numerous PCA, WGC and LPGA events along with being a member of 12 Private Country Clubs as well as visiting over 4,057 clubs in 48 states and 35 countries. He is currently on retainer to Pinehurst Country Club and Resort in North Carolina to assist in developing their membership plans and strategies. Mr. Gore works for Escalante Golf in membership and business development while also being a staff writer for Boardroom Magazine and Chief Analyst for the Distinguished Clubs of the World rating System. He and his lovely wife live in Colleyville, TX and enjoy spending time with their grandson, Franklin.
VP Business Development
Escalante Golf
Mr. Gore has been in the golf club industry for 56 years and has held numerous positions. He has been a PGA head golf pro, general manager of multiple public and private courses, Chief Marketing Officer and Executive VP of Membership for Club Corp to name a few. Mr. Gore’s extensive knowledge of the club industry comes, also, from hosting and marketing numerous PCA, WGC and LPGA events along with being a member of 12 Private Country Clubs as well as visiting over 4,057 clubs in 48 states and 35 countries. He is currently on retainer to Pinehurst Country Club and Resort in North Carolina to assist in developing their membership plans and strategies. Mr. Gore works for Escalante Golf in membership and business development while also being a staff writer for Boardroom Magazine and Chief Analyst for the Distinguished Clubs of the World rating System. He and his lovely wife live in Colleyville, TX and enjoy spending time with their grandson, Franklin.
Jerramy Hainline
Senior Vice President & General Manager, Golf
NBC Sports Next
Jerramy Hainline in October 2020 was named Senior Vice President & General Manager for all golf businesses within NBC Sports Next, which include both GolfNow – the world’s largest tee-time distribution marketplace and leading technology and services partner for more than 9,000 golf courses in 24 counties and GolfPass – the sport’s most comprehensive digital membership program offering exclusive content and benefits.
As the leader of NBC Sports Next’s Orlando, Fla., offices, which also serve as the global headquarters for GolfNow and GolfPass, Hainline is responsible for the oversight of sales and customer support, as well as company culture for more than 800 employees.
Hainline’s 10-year career with GolfNow, has been highlighted by seven promotions, including roles in both technology and product sales. Most recently, as Vice President of Sales, he was responsible for managing all sales strategies for both GolfNow and Golf Advisor, the ultimate digital destination for the traveling golfer, which features more than 1 million reviews of 16,000-plus golf courses worldwide. His duties included supervising business relationships with both single and major multi-course operators, for which GolfNow provides marketing solutions, and integrated technology and services to help increase efficiency and drive revenue. He also was responsible for the oversight of sponsorship sales. During his tenure as Vice President, Hainline contributed to the overall business strategy for GolfNow, including long-range planning and diligence surrounding more than 15 company acquisitions.
Prior to joining GolfNow, Hainline spent 11 years with Hilton Worldwide as both Corporate Director of Golf Sales & Marketing, and Director of the Hilton Golf Academy. He also spent three years as a touring golf professional, playing in more than 100 tournaments throughout the U.S. and Canada.
Hainline earned a bachelor’s degree in Finance from the University of San Diego. He donates his time to several charitable organizations in the Central Florida area, including serving on the Board of Directors for The First Tee of Central Florida and the committee for the Latrobe Classic, benefiting the Orlando Health Arnold Palmer Hospital for Children. He also is an executive sponsor of the NBCUniversal Unidos Employee Resource Group.
Senior Vice President & General Manager, Golf
NBC Sports Next
Jerramy Hainline in October 2020 was named Senior Vice President & General Manager for all golf businesses within NBC Sports Next, which include both GolfNow – the world’s largest tee-time distribution marketplace and leading technology and services partner for more than 9,000 golf courses in 24 counties and GolfPass – the sport’s most comprehensive digital membership program offering exclusive content and benefits.
As the leader of NBC Sports Next’s Orlando, Fla., offices, which also serve as the global headquarters for GolfNow and GolfPass, Hainline is responsible for the oversight of sales and customer support, as well as company culture for more than 800 employees.
Hainline’s 10-year career with GolfNow, has been highlighted by seven promotions, including roles in both technology and product sales. Most recently, as Vice President of Sales, he was responsible for managing all sales strategies for both GolfNow and Golf Advisor, the ultimate digital destination for the traveling golfer, which features more than 1 million reviews of 16,000-plus golf courses worldwide. His duties included supervising business relationships with both single and major multi-course operators, for which GolfNow provides marketing solutions, and integrated technology and services to help increase efficiency and drive revenue. He also was responsible for the oversight of sponsorship sales. During his tenure as Vice President, Hainline contributed to the overall business strategy for GolfNow, including long-range planning and diligence surrounding more than 15 company acquisitions.
Prior to joining GolfNow, Hainline spent 11 years with Hilton Worldwide as both Corporate Director of Golf Sales & Marketing, and Director of the Hilton Golf Academy. He also spent three years as a touring golf professional, playing in more than 100 tournaments throughout the U.S. and Canada.
Hainline earned a bachelor’s degree in Finance from the University of San Diego. He donates his time to several charitable organizations in the Central Florida area, including serving on the Board of Directors for The First Tee of Central Florida and the committee for the Latrobe Classic, benefiting the Orlando Health Arnold Palmer Hospital for Children. He also is an executive sponsor of the NBCUniversal Unidos Employee Resource Group.
Joyce Halama, CCM
Lead Hospitality Trainer
RCS Hospitality Group
With over 28 years of experience in the private club industry in a variety of positions including Human Resources Director and General Manager, Joyce Halama specializes in overall club management, and has an extensive background in topics
as diverse as Board of Directors management, club politics, finance and budgeting, executive recruiting, transforming the overall hospitality operational experience, and food and beverage service.
Always forward thinking and strategically oriented, she brings an unwavering commitment to customer service to her training and consulting work and has a particular interest in helping club managers effectively manage younger workers and retain recruits.
Joyce is a Certified Club Manager and has been active member of CMAA since 1998 and for the past eight years is the primary trainer for RCS’s Food and Beverage Boot Camp presenting coast to coast. Recently Certified Human Resources Manager has been added to Joyce’s credentials
Lead Hospitality Trainer
RCS Hospitality Group
With over 28 years of experience in the private club industry in a variety of positions including Human Resources Director and General Manager, Joyce Halama specializes in overall club management, and has an extensive background in topics
as diverse as Board of Directors management, club politics, finance and budgeting, executive recruiting, transforming the overall hospitality operational experience, and food and beverage service.
Always forward thinking and strategically oriented, she brings an unwavering commitment to customer service to her training and consulting work and has a particular interest in helping club managers effectively manage younger workers and retain recruits.
Joyce is a Certified Club Manager and has been active member of CMAA since 1998 and for the past eight years is the primary trainer for RCS’s Food and Beverage Boot Camp presenting coast to coast. Recently Certified Human Resources Manager has been added to Joyce’s credentials
Cathy Harbin, PGA, LPGA
President and CEO
On Course Operations
Cathy Harbin’s pedigree includes Class A membership in the PGA of America since 1992 and PGA Master Professional status since 2000. She is also a member of the LPGA and National Golf Course Owners Association. With over 25 years as an operator in the golf business, including 12 years managing the World Golf Village golf courses, Cathy has perfected training and operational systems that create a consistent world class experience and sustainable profits. Her reputation is known for creating exceptional experiences while growing the business and growing golf. Cathy recently joined the PGA Board of Directors as the second-ever At-Large Director. She follows PGA Hall of Fame Member Renee Powell, who fulfilled her term and will co-chair committees designed to help grow the game, including Adult Player Development and Places to Play.
As Executive Director of Golf 20/20 for three years, Cathy helped drive the World Golf Foundation mission: to increase awareness and participation in the game of golf. She lead the successful launch of Get Golf Ready, a national instructional program. The initiative continues its dedication to the future of golf and has contributed over $1 billion to the golf industry.
Cathy’s history as Vice President of Golf for ClubCorp, demonstrated her operational expertise while working with over 150 clubs. In this role she helped to drive rounds and revenue. She also lead a culture shift where programming, golf instruction and member retention became key engagement activities.
Cathy’s dedication to the field of golf combined with leadership acumen has resulted in an esteemed reputation with numerous accolades. Golf Inc. magazine named Cathy as one of the Most Admired Golf Course Operators, Golf News magazine named her as Woman of the Year and United Athletes Foundation named her Athlete of the Year. In addition to receiving numerous PGA Chapter and Section awards from the PGA of America, Cathy has been honored by the community at-large with recognition from the Florida Times Union as one of the 7 Most Powerful Women in Sports and the Jacksonville Business Journal as a Women of Influence. A recognized expert in golf, Cathy serves on many national committees and is frequently sought after and quoted in both national and international publications.
Further proof of Cathy’s unconditional commitment to excellence in the field is her three Hall of Fame inductions:
• 2011 Hall of Fame, Florida’s First Coast of Golf
• 2012 Hall of Fame, Brown County High School Athletics
• 2012 Hall of Fame, North Florida Section PGA, 24th member inducted
Cathy formed OnCourse Operations in 2015 and now owns a course, manages a course and continues to consult with industry leaders, such as PGA of America, World Golf Foundation and National Golf Foundation to find ways to grow golf participation.
President and CEO
On Course Operations
Cathy Harbin’s pedigree includes Class A membership in the PGA of America since 1992 and PGA Master Professional status since 2000. She is also a member of the LPGA and National Golf Course Owners Association. With over 25 years as an operator in the golf business, including 12 years managing the World Golf Village golf courses, Cathy has perfected training and operational systems that create a consistent world class experience and sustainable profits. Her reputation is known for creating exceptional experiences while growing the business and growing golf. Cathy recently joined the PGA Board of Directors as the second-ever At-Large Director. She follows PGA Hall of Fame Member Renee Powell, who fulfilled her term and will co-chair committees designed to help grow the game, including Adult Player Development and Places to Play.
As Executive Director of Golf 20/20 for three years, Cathy helped drive the World Golf Foundation mission: to increase awareness and participation in the game of golf. She lead the successful launch of Get Golf Ready, a national instructional program. The initiative continues its dedication to the future of golf and has contributed over $1 billion to the golf industry.
Cathy’s history as Vice President of Golf for ClubCorp, demonstrated her operational expertise while working with over 150 clubs. In this role she helped to drive rounds and revenue. She also lead a culture shift where programming, golf instruction and member retention became key engagement activities.
Cathy’s dedication to the field of golf combined with leadership acumen has resulted in an esteemed reputation with numerous accolades. Golf Inc. magazine named Cathy as one of the Most Admired Golf Course Operators, Golf News magazine named her as Woman of the Year and United Athletes Foundation named her Athlete of the Year. In addition to receiving numerous PGA Chapter and Section awards from the PGA of America, Cathy has been honored by the community at-large with recognition from the Florida Times Union as one of the 7 Most Powerful Women in Sports and the Jacksonville Business Journal as a Women of Influence. A recognized expert in golf, Cathy serves on many national committees and is frequently sought after and quoted in both national and international publications.
Further proof of Cathy’s unconditional commitment to excellence in the field is her three Hall of Fame inductions:
• 2011 Hall of Fame, Florida’s First Coast of Golf
• 2012 Hall of Fame, Brown County High School Athletics
• 2012 Hall of Fame, North Florida Section PGA, 24th member inducted
Cathy formed OnCourse Operations in 2015 and now owns a course, manages a course and continues to consult with industry leaders, such as PGA of America, World Golf Foundation and National Golf Foundation to find ways to grow golf participation.
Bradley Herrema
Shareholder
Brownstein, Hyatt, Farber, Schrek
Brad Herrema understands the vital role that water plays in any project. From the development of groundwater management strategies, to identifying opportunities for water investment, to securing recreational water supplies, his approach integrates each client’s unique business needs, key stakeholders and long-term objectives. Brad serves as special water counsel to private corporations, private equity funds, renewable energy developers, water purveyors, resorts and golf courses, mining companies, investor-owned utilities and landowners developing innovative strategies to address issues such as water supply planning, water right permitting and adjudications, and environmental concerns. Skilled at negotiating with governmental agencies and environmental NGOs, Brad excels at developing water strategies and implementation that proactively anticipate potential issues.
A trailblazer in groundwater matters, Brad serves as counsel to the Chino Basin Watermaster which oversees the implementation of a groundwater rights adjudication in the Southern California Inland Empire. Actively engaged in the implementation of California’s Sustainable Groundwater Management Act (SGMA) of 2014, he helps clients develop property portfolio strategies to manage land and water assets. Brad leads the firm’s Water practice group, is a director emeritus of the Groundwater Resources Association of California after serving as director for 11 years and shares his extensive water knowledge through frequent articles and presentations.
Shareholder
Brownstein, Hyatt, Farber, Schrek
Brad Herrema understands the vital role that water plays in any project. From the development of groundwater management strategies, to identifying opportunities for water investment, to securing recreational water supplies, his approach integrates each client’s unique business needs, key stakeholders and long-term objectives. Brad serves as special water counsel to private corporations, private equity funds, renewable energy developers, water purveyors, resorts and golf courses, mining companies, investor-owned utilities and landowners developing innovative strategies to address issues such as water supply planning, water right permitting and adjudications, and environmental concerns. Skilled at negotiating with governmental agencies and environmental NGOs, Brad excels at developing water strategies and implementation that proactively anticipate potential issues.
A trailblazer in groundwater matters, Brad serves as counsel to the Chino Basin Watermaster which oversees the implementation of a groundwater rights adjudication in the Southern California Inland Empire. Actively engaged in the implementation of California’s Sustainable Groundwater Management Act (SGMA) of 2014, he helps clients develop property portfolio strategies to manage land and water assets. Brad leads the firm’s Water practice group, is a director emeritus of the Groundwater Resources Association of California after serving as director for 11 years and shares his extensive water knowledge through frequent articles and presentations.
Jim Hinckley
Founder and CEO
Century Golf Partners
Please check back for bio.
Founder and CEO
Century Golf Partners
Please check back for bio.
Larry Hirsh, CRE, MAI, SGA
President
Golf Property Analysts
Laurence A. Hirsh, CRE, MAI, SGA is the president of Golf Property Analysts, a leading golf and club property consulting, appraisal and brokerage firm based in Philadelphia. He has performed consulting and appraisal assignments on more than 3,000 golf & club properties in 45 US states, Canada and the Caribbean, and authored the Appraisal Institute’s text on golf property valuation (Golf Property Analysis and Valuation – A Modern Approach), written 2 articles on golf & club property valuation in The Appraisal Journal, co-authored The Urban Land Institute’s Residential Golf Community Development and authored many articles for a variety of industry publications. His most recent publication is The Culture of Golf – Isn’t it just a Game? Hirsh has also lectured at seminars, meetings and universities and is on the education faculty for the PGA of America. A founder and first president of the Society of Golf Appraisers (SGA), Hirsh has also developed a golf course and brokered more than $125 million in golf course & club properties. He is a graduate of The Pennsylvania State University. He is married (Judy) and the father of 3. Hirsh is also a licensed commercial pilot, certified flight instructor and an active competitive golfer.
President
Golf Property Analysts
Laurence A. Hirsh, CRE, MAI, SGA is the president of Golf Property Analysts, a leading golf and club property consulting, appraisal and brokerage firm based in Philadelphia. He has performed consulting and appraisal assignments on more than 3,000 golf & club properties in 45 US states, Canada and the Caribbean, and authored the Appraisal Institute’s text on golf property valuation (Golf Property Analysis and Valuation – A Modern Approach), written 2 articles on golf & club property valuation in The Appraisal Journal, co-authored The Urban Land Institute’s Residential Golf Community Development and authored many articles for a variety of industry publications. His most recent publication is The Culture of Golf – Isn’t it just a Game? Hirsh has also lectured at seminars, meetings and universities and is on the education faculty for the PGA of America. A founder and first president of the Society of Golf Appraisers (SGA), Hirsh has also developed a golf course and brokered more than $125 million in golf course & club properties. He is a graduate of The Pennsylvania State University. He is married (Judy) and the father of 3. Hirsh is also a licensed commercial pilot, certified flight instructor and an active competitive golfer.
Doug Howe
COO
Century Golf Partners
Doug Howe is a Partner and COO of Century Golf Partners, a privately owned company, which currently owns and/or operates over 50 golf and country clubs across the U.S. Since joining Century in 2008, he has used his M&A and operations experience to successfully acquire golf related properties and portfolios, including PGA WEST, Walt Disney World Golf, and numerous others for private equity groups such as Fortress Investment Group, Walton Street Capital, and Blackstone in addition to many privately held companies.
Prior to Century Golf, Doug served in various positions with ClubCorp over a 30-year career. His roles included EVP of Domestic and International Operations and leading all business development for the company including acquisitions, real estate development, and divestitures.
He has served on several industry and non-industry boards and committees, including the National Club Association (past Chairman), the National Golf Course Owners Association, and as a member of the Club Managers of America Association.
Randy Jones
COO
C-Bons Golf International
Please check back for bio.
COO
C-Bons Golf International
Please check back for bio.
Robert Jones
President, Principal
Ethos Club and Leisure
Bob Jones is a founding principal of Ethos Club & Leisure and has been one of the most influential forces in the private club and real estate community development industry for more than 38 years. Has a proven track record for innovation, strategic planning, real estate development and design, and implementation of programs and initiatives that have raised the bar for private golf, recreational clubs, and real estate community developments throughout the country. Ethos Club and Leisure is one of the Alliance of Companies with partnered ownership - Addison Law, Ethos Club & Leisure and GSI Executive Search, all serving the Club, Golf, Real Estate Community Development and Hospitality Industries.
Mr. Jones had a successful 20-year career leading Desert Mountain, which is generally recognized as one of the premiere private clubs and communities in the nation. During his tenure, Mr. Jones developed over $82M in Club amenities, $230M in real estate development, while leading 679 employees operating over 9 Clubhouses and 6 golf courses on 11,000 acres. Desert Mountain consistently produced annual revenues over $63M, while achieving a constant 97% Membership overall satisfaction index level. During that time, Mr. Jones also advised on multiple other club and community projects owned by Crescent Real Estate REIT, Morgan Stanley and Barclays, including The Woodlands, Pronghorn, Canyon Ranch, Sonoma Mission Inn & Spa, Old Greenwood, The Bridges at Rancho Santa Fe, Club and Community, and The Club at Las Campanas. Prior to Desert Mountain, Mr. Jones successfully led Northwood Country Club, Dallas Athletic Club and started his club career at Brook Hollow Golf Club in Dallas, Texas.
Mr. Jones has earned a number of distinctions in the club industry, including Certified Club Manager, CMAA Honor Society, CMAA Certified Chief Executive, ECM Excellence in Club Management - James H. Brewer Award, and has served as President of the CMAA Texas Lone Star Chapter. Mr. Jones has lectured frequently on club and hospitality topics throughout the country. Currently Mr. Jones is a member of ULI, CMAA, GCSAA and the ACF. Mr. Jones earned a bachelor of Science Degree—Restaurant and Hotel Management with Honors from Florida International University and an A.A.S. Associated Degree—Restaurant Management from Del Mar College, Corpus Christi, Texas.
President, Principal
Ethos Club and Leisure
Bob Jones is a founding principal of Ethos Club & Leisure and has been one of the most influential forces in the private club and real estate community development industry for more than 38 years. Has a proven track record for innovation, strategic planning, real estate development and design, and implementation of programs and initiatives that have raised the bar for private golf, recreational clubs, and real estate community developments throughout the country. Ethos Club and Leisure is one of the Alliance of Companies with partnered ownership - Addison Law, Ethos Club & Leisure and GSI Executive Search, all serving the Club, Golf, Real Estate Community Development and Hospitality Industries.
Mr. Jones had a successful 20-year career leading Desert Mountain, which is generally recognized as one of the premiere private clubs and communities in the nation. During his tenure, Mr. Jones developed over $82M in Club amenities, $230M in real estate development, while leading 679 employees operating over 9 Clubhouses and 6 golf courses on 11,000 acres. Desert Mountain consistently produced annual revenues over $63M, while achieving a constant 97% Membership overall satisfaction index level. During that time, Mr. Jones also advised on multiple other club and community projects owned by Crescent Real Estate REIT, Morgan Stanley and Barclays, including The Woodlands, Pronghorn, Canyon Ranch, Sonoma Mission Inn & Spa, Old Greenwood, The Bridges at Rancho Santa Fe, Club and Community, and The Club at Las Campanas. Prior to Desert Mountain, Mr. Jones successfully led Northwood Country Club, Dallas Athletic Club and started his club career at Brook Hollow Golf Club in Dallas, Texas.
Mr. Jones has earned a number of distinctions in the club industry, including Certified Club Manager, CMAA Honor Society, CMAA Certified Chief Executive, ECM Excellence in Club Management - James H. Brewer Award, and has served as President of the CMAA Texas Lone Star Chapter. Mr. Jones has lectured frequently on club and hospitality topics throughout the country. Currently Mr. Jones is a member of ULI, CMAA, GCSAA and the ACF. Mr. Jones earned a bachelor of Science Degree—Restaurant and Hotel Management with Honors from Florida International University and an A.A.S. Associated Degree—Restaurant Management from Del Mar College, Corpus Christi, Texas.
Jay Karen
CEO
National Golf Course Owners Association
Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the golf course business. In his role at NGCOA, he has chaired the board of the industry-wide advocacy coalition, We Are Golf, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives (ASAE). Jay currently serves on the board of directors of the US Travel Association and ASAE. Jay is an Honorary Commander for the Joint Military Base in Charleston, a mentor in the College of Charleston’s MBA program and an Associate Member of the PGA of America.
CEO
National Golf Course Owners Association
Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the golf course business. In his role at NGCOA, he has chaired the board of the industry-wide advocacy coalition, We Are Golf, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives (ASAE). Jay currently serves on the board of directors of the US Travel Association and ASAE. Jay is an Honorary Commander for the Joint Military Base in Charleston, a mentor in the College of Charleston’s MBA program and an Associate Member of the PGA of America.
Scott Kmiec
Senior Director, PGA Career Services
PGA of America
Scott Kmiec serves as the PGA of America’s Senior Director of Career Services, the organization’s largest department. Kmiec oversees a field staff of 20 Career Consultants providing resources and support to golf industry employers and professionals. He has been a PGA of America employee since 2013, starting as the Association’s first PGA REACH, Senior Director responsible for supervision of the PGA’s charitable foundation until taking on his current role in Career Services in September of 2016.
Kmiec is a PGA of America “lifer” having spent 19 years with the PGA of America’s New Jersey Section prior to transitioning into his current role. The Rutgers graduate and former baseball team captain began his career as a collegiate intern with the New Jersey PGA in January of 1995. He quickly ascended to the role of Executive Director and was responsible for the operations of the Section activities including the NJPGA’s successful Tournament program–Junior Tour–and Foundation activities. He also led the Section’s Employment related efforts led by proactive relationship development with both employers and industry professionals, laying the groundwork for what PGA Career Services stands for today.
In 2012, the New Jersey PGA was honored by the PGA of America with the “Herb Graffis” award, which is presented annually to a PGA Section for its efforts in Player Development. Similarly the efforts put forth by Kmiec and his long-tenured team led the NJPGA to be announced as the 2014 recipient of the Metropolitan Golf Association’s Distinguished Service award. Kmiec was individually honored by the NJPGA and NJSGA in 2015 when he was named the NJ Golf Distinguished Service award winner.
Kmiec lives in Palm Beach Gardens, FL with his wife Jennifer and daughters Katelyn and Addison.
Senior Director, PGA Career Services
PGA of America
Scott Kmiec serves as the PGA of America’s Senior Director of Career Services, the organization’s largest department. Kmiec oversees a field staff of 20 Career Consultants providing resources and support to golf industry employers and professionals. He has been a PGA of America employee since 2013, starting as the Association’s first PGA REACH, Senior Director responsible for supervision of the PGA’s charitable foundation until taking on his current role in Career Services in September of 2016.
Kmiec is a PGA of America “lifer” having spent 19 years with the PGA of America’s New Jersey Section prior to transitioning into his current role. The Rutgers graduate and former baseball team captain began his career as a collegiate intern with the New Jersey PGA in January of 1995. He quickly ascended to the role of Executive Director and was responsible for the operations of the Section activities including the NJPGA’s successful Tournament program–Junior Tour–and Foundation activities. He also led the Section’s Employment related efforts led by proactive relationship development with both employers and industry professionals, laying the groundwork for what PGA Career Services stands for today.
In 2012, the New Jersey PGA was honored by the PGA of America with the “Herb Graffis” award, which is presented annually to a PGA Section for its efforts in Player Development. Similarly the efforts put forth by Kmiec and his long-tenured team led the NJPGA to be announced as the 2014 recipient of the Metropolitan Golf Association’s Distinguished Service award. Kmiec was individually honored by the NJPGA and NJSGA in 2015 when he was named the NJ Golf Distinguished Service award winner.
Kmiec lives in Palm Beach Gardens, FL with his wife Jennifer and daughters Katelyn and Addison.
Jon Last
Founder & President
Sports and Leisure Research Group
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon’s previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast’s Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions, and oversaw business operations for PGA Merchandising, licensing and event retailing. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon authors a monthly “Marketing Sports” column for Media Post’s Marketing Insider. He currently serves on the national board of directors for Marketing Research Institute International (MRII), where he chairs the marketing committee and was Board President in 2017. He has previously served on the national boards of The Executive Women’s Golf Association (EWGA), The Council for Marketing and Opinion Research (CMOR) and is a past president of the Insights Association (Formerly Marketing Research Associaton (MRA)). He received MRA’s national Award of Excellence in 2004. In 2013, Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
Founder & President
Sports and Leisure Research Group
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients.
Jon’s previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast’s Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel.
Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions, and oversaw business operations for PGA Merchandising, licensing and event retailing. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line.
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon authors a monthly “Marketing Sports” column for Media Post’s Marketing Insider. He currently serves on the national board of directors for Marketing Research Institute International (MRII), where he chairs the marketing committee and was Board President in 2017. He has previously served on the national boards of The Executive Women’s Golf Association (EWGA), The Council for Marketing and Opinion Research (CMOR) and is a past president of the Insights Association (Formerly Marketing Research Associaton (MRA)). He received MRA’s national Award of Excellence in 2004. In 2013, Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
Laura Leszczynski, NMSBA
VP of Marketing
Strategic Club Solutions
Laura is a marketing and branding expert who uses research-backed, neuromarketing best practices and principles to help Clubs define their brand and integrate it within every Member touchpoint and experience. She aids with brainstorming, messaging, branding, planning and developing deliverables to tell a Club’s story and create more loyal Members.
Laura founded and has directed a full-service marketing firm for 21 years and has experience working with a variety of clients in the restaurant and hospitality industries. She started a youth volleyball club in 2010 and works with 500 youths annually with camps and club opportunities. She serves on the MTEF Board of Education Foundation and is an active member of TEMPO Milwaukee. Laura joined the Team at SCS when they launched the SCS name in 2015.
For years, Laura has attended conferences like NMSBA (Neuromarketing, Science and Business), studied the theories of neuromarketing experts like Roger Dooley and taken classes from branding and storytelling champion, Donald Miller. She leverages her skills and experiences to create smart, proven strategies for Clubs that help them define who they are, what makes them unique, and what makes people want to be Members. Once she helps a Club understand its true identity, she uses this as a framework to develop influential messaging, creative deliverables and powerful Membership strategies.
Laura is a fun and engaging national speaker and is recognized as an approved CMAA speaker. She has presented nationally on topics including “The Power of a Brand,” “The Power of Pictures: Tips and Triggers for Motivating Your Audience Through Images,” “How to Use Brain Science to Better Understand Your Audience,” and “Using Neuromarketing Tips to Run a Better Club.”
When you work with Laura, she’ll challenge and encourage you to approach your Club’s brand and story with a fresh perspective while creating results that increase current Members’ pride and prospective Members’ desire to be a part of something so incredible.
VP of Marketing
Strategic Club Solutions
Laura is a marketing and branding expert who uses research-backed, neuromarketing best practices and principles to help Clubs define their brand and integrate it within every Member touchpoint and experience. She aids with brainstorming, messaging, branding, planning and developing deliverables to tell a Club’s story and create more loyal Members.
Laura founded and has directed a full-service marketing firm for 21 years and has experience working with a variety of clients in the restaurant and hospitality industries. She started a youth volleyball club in 2010 and works with 500 youths annually with camps and club opportunities. She serves on the MTEF Board of Education Foundation and is an active member of TEMPO Milwaukee. Laura joined the Team at SCS when they launched the SCS name in 2015.
For years, Laura has attended conferences like NMSBA (Neuromarketing, Science and Business), studied the theories of neuromarketing experts like Roger Dooley and taken classes from branding and storytelling champion, Donald Miller. She leverages her skills and experiences to create smart, proven strategies for Clubs that help them define who they are, what makes them unique, and what makes people want to be Members. Once she helps a Club understand its true identity, she uses this as a framework to develop influential messaging, creative deliverables and powerful Membership strategies.
Laura is a fun and engaging national speaker and is recognized as an approved CMAA speaker. She has presented nationally on topics including “The Power of a Brand,” “The Power of Pictures: Tips and Triggers for Motivating Your Audience Through Images,” “How to Use Brain Science to Better Understand Your Audience,” and “Using Neuromarketing Tips to Run a Better Club.”
When you work with Laura, she’ll challenge and encourage you to approach your Club’s brand and story with a fresh perspective while creating results that increase current Members’ pride and prospective Members’ desire to be a part of something so incredible.
Mark Lewicki
Director of Sales & Marketing
The Country Club at Castle Pines
Mark Lewicki has 30 years of sales and marketing experience including over 16 years in the private club industry. He started his hospitality career as the Membership Director with The Boulders Club at the 5 Star Boulders Resort and Golden Door Spa in Carefree, AZ before serving 7 years with ClubCorp at one of their top Clubs, Anthem Golf and Country Club in Phoenix, AZ. In 2017, Mark assumed the Director of Sales and Marketing role at The Country Club at Castle Pines in Colorado where he oversees membership sales as well as the Club’s branding for all media channels. The Country Club at Castle Pines is in the midst of $19M transformation project that is bringing new, world-class amenities to an already world-class golf experience. Mark is an avid outdoor photographer and personally leverages his talents in landscape, digital and drone photography/videography used by the Club in their branding. He is blessed to live and work in Colorado and enjoys an incredible, outdoor lifestyle with his wife, 3 children and 2 dogs.
Director of Sales & Marketing
The Country Club at Castle Pines
Mark Lewicki has 30 years of sales and marketing experience including over 16 years in the private club industry. He started his hospitality career as the Membership Director with The Boulders Club at the 5 Star Boulders Resort and Golden Door Spa in Carefree, AZ before serving 7 years with ClubCorp at one of their top Clubs, Anthem Golf and Country Club in Phoenix, AZ. In 2017, Mark assumed the Director of Sales and Marketing role at The Country Club at Castle Pines in Colorado where he oversees membership sales as well as the Club’s branding for all media channels. The Country Club at Castle Pines is in the midst of $19M transformation project that is bringing new, world-class amenities to an already world-class golf experience. Mark is an avid outdoor photographer and personally leverages his talents in landscape, digital and drone photography/videography used by the Club in their branding. He is blessed to live and work in Colorado and enjoys an incredible, outdoor lifestyle with his wife, 3 children and 2 dogs.
Ross Liggett
Founder
Metolius Golf
Ross Liggett has spent his career operating at the intersection of marketing & technology in the golf industry. He has supported green-grass facilities as a property, regional, and national marketing director for some of the largest multi-course operators in the United States. In 2019, Ross founded Metolius Golf - a solutions provider that turns golf operators into marketing & technology wizards via its one-of-a-kind business intelligence, marketing automation, and agency services. Ross is a graduate of Virginia Tech and lives in Fort Collins, CO with his family.
Dave Linngren
Project Manager
Landscapes Unlimited, LLC, GCBAA Certified Builder and Certified Golf Irrigation Contractor
Landscapes Unlimited is an industry leader in all phases of golf course construction. For the past thirteen years, Dave Linngren has been the Western Regional Manager spearheading all LU projects in the Western United States. In this role he has coordinated the construction and renovation of several hundred golf courses both in the public and private sectors including Torrey Pines Golf Course 2008 and 2021 US Open Renovations.
Dave graduated from South Dakota State University with a degree in Landscape Design. He began with LU in 1999 as an intern and in the trenches on new construction projects in Dallas, Texas. After graduating from SDSU Dave was hired on full-time in 2001. Throughout his career, Dave has been actively involved with projects at some of the most prestigious courses in the US working alongside some of the most notable golf and irrigation designers as well as golf course superintendents in the industry. He and his teams helped to lead the renovation work at the 2021 Golf Inc Renovation of the Year award recipient Diablo Country Club. These same teams were also part of the collaborations that received the same award at Brentwood Country Club and Lakeside Golf Club as well as the runner up finishes in the same private club categories at both La Jolla Country Club and Contra Costa Country Club.
Dave Loomis
Director of Commercial Real Estate and Finance
Primary Real Estate Services
Dave Loomis is Director of Commercial Real Estate and Finance for Primary Real Estate Services in California. Dave's career after Cal Berkeley, started in commercial real estate leasing and sales in Northern California. He then moved into finance and helped build and lead real estate finance divisions at Citibank, CIT Group and as a broker while also managing his family's commercial real estate holdings. In 2008, Dave got bitten by the solar bug and went to work in the PV solar business for companies like Sungevity and SunPower. Given his background in management and finance, it wasn't long until Dave became a key player in the development of CPACE with Ygrene and most recently Poppy Bank, where he was VP of Finance. Dave lives in Napa with his wife Susan and enjoys bike riding, golfing, and coaching youth rugby.
Director of Commercial Real Estate and Finance
Primary Real Estate Services
Dave Loomis is Director of Commercial Real Estate and Finance for Primary Real Estate Services in California. Dave's career after Cal Berkeley, started in commercial real estate leasing and sales in Northern California. He then moved into finance and helped build and lead real estate finance divisions at Citibank, CIT Group and as a broker while also managing his family's commercial real estate holdings. In 2008, Dave got bitten by the solar bug and went to work in the PV solar business for companies like Sungevity and SunPower. Given his background in management and finance, it wasn't long until Dave became a key player in the development of CPACE with Ygrene and most recently Poppy Bank, where he was VP of Finance. Dave lives in Napa with his wife Susan and enjoys bike riding, golfing, and coaching youth rugby.
John Marman
VP of Sales and Marketing, West Coast Turf
GCBAA Charter Associate Member
John Marman grew up in Palm Desert, California. After attending University of California at Riverside and receiving his Bachelor of Science in Environmental Sciences, John quickly went to work for West Coast Turf in Las Vegas Nevada in 1995. Years later, John made his way back to his home state of California where he is now the vice president of sales and marketing at West Coast Turf. He has been involved in many trade organizations associated with the green industry including golf, sports turf, landscape and design. John served as the president of the Nevada Landscape Association, as well as secretary-treasurer for the State Board of the Nevada Landscape Association and Commercial VP for the Greater LA Basin Sports Turf Managers Association.
Tony Martinez
National PGA Director, District 12
PGA
Director of Golf, Keeton Park Golf Course, Dallas, Texas (contactor City of Dallas)
Owner, Oeste Ranch Golf Course, Weatherford, Texas
Owner, Generation Golf LLC – Rolling Hills CC & Dorado GC, Tucson, Arizona
Tony took up golf as a child in his hometown, Tucson, Arizona. He completed a successful college golf career in 1991, earned his PGA membership in 1994 and relocated to North Texas in 1997.
Tony’s expertise in public golf includes daily operations, management and consultation, course construction, renovations and acquisitions. His personal passion has always been to grow the game with an all-inclusive approach. Tony’s students range from new golfers to professional tour players and highlights include coaching at multiple major championships. He has collaborated with fellow PGA Professionals nationwide to format a nationwide new golfer boot camp.
Tony’s professional accomplishments include current District 12 Director of The PGA of America, past president of The Northern Texas PGA, 2017 Northern Texas PGA Golf Professional of the Year and multiple coaching awards. He served as Chairman of the 2016 PGA Teaching and Coaching Summit and has presented at multiple coaching summits nationwide.
Tony currently resides in Dallas, Texas with his wife, Gretchen and their Goldendoodle, Owen. Their three grown children also live in Dallas, two of whom are pursuing careers in golf.
National PGA Director, District 12
PGA
Director of Golf, Keeton Park Golf Course, Dallas, Texas (contactor City of Dallas)
Owner, Oeste Ranch Golf Course, Weatherford, Texas
Owner, Generation Golf LLC – Rolling Hills CC & Dorado GC, Tucson, Arizona
Tony took up golf as a child in his hometown, Tucson, Arizona. He completed a successful college golf career in 1991, earned his PGA membership in 1994 and relocated to North Texas in 1997.
Tony’s expertise in public golf includes daily operations, management and consultation, course construction, renovations and acquisitions. His personal passion has always been to grow the game with an all-inclusive approach. Tony’s students range from new golfers to professional tour players and highlights include coaching at multiple major championships. He has collaborated with fellow PGA Professionals nationwide to format a nationwide new golfer boot camp.
Tony’s professional accomplishments include current District 12 Director of The PGA of America, past president of The Northern Texas PGA, 2017 Northern Texas PGA Golf Professional of the Year and multiple coaching awards. He served as Chairman of the 2016 PGA Teaching and Coaching Summit and has presented at multiple coaching summits nationwide.
Tony currently resides in Dallas, Texas with his wife, Gretchen and their Goldendoodle, Owen. Their three grown children also live in Dallas, two of whom are pursuing careers in golf.
Ty Martinez
Associate
PGA
Ty Martinez is a 24-year-old PGA Associate who holds the title of Head Golf Professional at Keeton Park Municipal Golf Course in Dallas, Texas. Ty is a second-generation golf pro who has spent his entire life emersed in the game and business. His experience includes golf course maintenance, renovation, marketing, merchandising and instruction at the two Texas facilities operated by his family’s business. Ty’s awareness of current pop culture paired with his creativity and knowledge of the industry has proven to be the perfect recipe for attracting the next generation of golfers while maintaining tradition. From the moment you arrive, Keeton Park feels unique. Looking out over the course, you’re bound to see several players using golf course motorcycles (Finn Scooters). The pro shop is energized with music, a wall of over 50 styles of shoes and distinctive merchandise and décor. Ty’s success at transforming the culture of an average municipal golf course is an inspiring story to share
Associate
PGA
Ty Martinez is a 24-year-old PGA Associate who holds the title of Head Golf Professional at Keeton Park Municipal Golf Course in Dallas, Texas. Ty is a second-generation golf pro who has spent his entire life emersed in the game and business. His experience includes golf course maintenance, renovation, marketing, merchandising and instruction at the two Texas facilities operated by his family’s business. Ty’s awareness of current pop culture paired with his creativity and knowledge of the industry has proven to be the perfect recipe for attracting the next generation of golfers while maintaining tradition. From the moment you arrive, Keeton Park feels unique. Looking out over the course, you’re bound to see several players using golf course motorcycles (Finn Scooters). The pro shop is energized with music, a wall of over 50 styles of shoes and distinctive merchandise and décor. Ty’s success at transforming the culture of an average municipal golf course is an inspiring story to share
Brendan McCarthy
National Director of Marketing
KemperSports
Brendan McCarthy: KemperSports National Director of Sales, Marketing and Revenue Management, Brendan is focused on developing property specific revenue initiatives through integrated marketing and sales strategies. Brendan also leads the regional sales and marketing team and revenue management support staff to implement our brand and growth strategies. Brendan joined KemperSports in 2009 as a Regional Sales and Marketing Director after serving as a Director of Marketing for Vail Resorts for over a decade. Brendan has led a variety of initiatives to support the growth of the KemperSports during his tenure including the development of our marketing strategic alliances.
Brendan has over 20 years of hospitality industry experience driving revenue and brand engagement for resorts, private clubs and daily-fee operations. Brendan earned an MBA from the University of Denver. Known as a collaborative team leader, Brendan specializes in using data analysis to drive marketing and sales improvement. With expertise in digital and point of sale technology, Brendan is frequently asked to lead industry panels and roundtables on advancements in technology.
National Director of Marketing
KemperSports
Brendan McCarthy: KemperSports National Director of Sales, Marketing and Revenue Management, Brendan is focused on developing property specific revenue initiatives through integrated marketing and sales strategies. Brendan also leads the regional sales and marketing team and revenue management support staff to implement our brand and growth strategies. Brendan joined KemperSports in 2009 as a Regional Sales and Marketing Director after serving as a Director of Marketing for Vail Resorts for over a decade. Brendan has led a variety of initiatives to support the growth of the KemperSports during his tenure including the development of our marketing strategic alliances.
Brendan has over 20 years of hospitality industry experience driving revenue and brand engagement for resorts, private clubs and daily-fee operations. Brendan earned an MBA from the University of Denver. Known as a collaborative team leader, Brendan specializes in using data analysis to drive marketing and sales improvement. With expertise in digital and point of sale technology, Brendan is frequently asked to lead industry panels and roundtables on advancements in technology.
Jeffrey P. McFadden, CCM CCE ECM
Chief Executive Officer
The Union League of Philadelphia
Jeff McFadden has been leading and transforming The Union League of Philadelphia since 1998. Under his leadership, the League has grown from 1,500 to 4,000 members with 350 on one of its three golf waiting lists. He has led the Union League to the #1 City Club ranking for 12 straight years and is now making his mark in the Philadelphia private golf club market.
In 2014 the League acquired Torresdale Frankford Country Club, a Donald Ross golf course within the city limits of Philadelphia. In 2018, the League purchased the former Sand Barrens Golf Club just outside the shore towns’ of Ocean City, Avalon, and Stone Harbor. The 27-hole facility was renamed Union League National Golf Club and is going through a world class renovation under the direction of Dana Fry and Jason Straka. This past March, the League purchased the former Ace Golf Club and Chubb Conference Center In Lafayette Hill, PA, a thriving western suburb of Philadelphia.
Members enjoy complimentary golf lessons as well as course access for member’s children and grandchildren under the age of 21. Each Club will incorporate putting courses and short courses to compliment their world class golf training facilities, including full Trackman® ranges.
Jeff McFadden serves on numerous community and corporate Boards, he is a private instrument rated pilot as well as a very average golfer. He lives in Blue Bell, Pennsylvania next to Wings Airfield of course, with Julia, his wife, and Jack and Maddie, their two children.
Chief Executive Officer
The Union League of Philadelphia
Jeff McFadden has been leading and transforming The Union League of Philadelphia since 1998. Under his leadership, the League has grown from 1,500 to 4,000 members with 350 on one of its three golf waiting lists. He has led the Union League to the #1 City Club ranking for 12 straight years and is now making his mark in the Philadelphia private golf club market.
In 2014 the League acquired Torresdale Frankford Country Club, a Donald Ross golf course within the city limits of Philadelphia. In 2018, the League purchased the former Sand Barrens Golf Club just outside the shore towns’ of Ocean City, Avalon, and Stone Harbor. The 27-hole facility was renamed Union League National Golf Club and is going through a world class renovation under the direction of Dana Fry and Jason Straka. This past March, the League purchased the former Ace Golf Club and Chubb Conference Center In Lafayette Hill, PA, a thriving western suburb of Philadelphia.
Members enjoy complimentary golf lessons as well as course access for member’s children and grandchildren under the age of 21. Each Club will incorporate putting courses and short courses to compliment their world class golf training facilities, including full Trackman® ranges.
Jeff McFadden serves on numerous community and corporate Boards, he is a private instrument rated pilot as well as a very average golfer. He lives in Blue Bell, Pennsylvania next to Wings Airfield of course, with Julia, his wife, and Jack and Maddie, their two children.
Scott Merchant
Chief Growth Officer
Club Prophet
Scott Merchant is the Chief Growth Officer for Club Prophet, the world leader in cash-based golf course software. Prior to Club Prophet, Scott was a co-founder of GolfBook, a tee time distribution platform for the golf industry powered by CBS Sports Digital, selling in 2019 to Supreme Golf. Scott also served as a charter employee of Fore! Reservations, a leading tee sheet software provider; helping to build the company from start-up phase to market leader. With more than 30 years of experience in the golf industry, Scott is a software and marketing specialist, golf enthusiast, and expert on golf and technology. He has spoken at major industry events including the PGA Merchandise Show, Golf Industry Show, and Golf Inc. Conference, among others. His handicap is 0.5 and he is the father of four future golfers.
Chief Growth Officer
Club Prophet
Scott Merchant is the Chief Growth Officer for Club Prophet, the world leader in cash-based golf course software. Prior to Club Prophet, Scott was a co-founder of GolfBook, a tee time distribution platform for the golf industry powered by CBS Sports Digital, selling in 2019 to Supreme Golf. Scott also served as a charter employee of Fore! Reservations, a leading tee sheet software provider; helping to build the company from start-up phase to market leader. With more than 30 years of experience in the golf industry, Scott is a software and marketing specialist, golf enthusiast, and expert on golf and technology. He has spoken at major industry events including the PGA Merchandise Show, Golf Industry Show, and Golf Inc. Conference, among others. His handicap is 0.5 and he is the father of four future golfers.
Lance Merrihew
Vice President of Marketing and Sales
Total E Integrated
Lance Merrihew is Vice President of Marketing and Sales for Total E Integrated, with 15 years of golf club management and leadership experience. Previously, Lance held senior leadership positions at multi-course operators CourseCo and Billy Casper Golf. Throughout his professional career Lance has specialized in the areas of sales management and sales training, marketing strategy and digital marketing execution. As Vice President of Total E Integrated, Lance works with some of the largest and most sophisticated club operators in North America delivering fully integrated and seamless solutions that impact operational efficiency, drive data-based and behavioral decisions regarding membership acquisition and retention, and deliver significant return on investment
Vice President of Marketing and Sales
Total E Integrated
Lance Merrihew is Vice President of Marketing and Sales for Total E Integrated, with 15 years of golf club management and leadership experience. Previously, Lance held senior leadership positions at multi-course operators CourseCo and Billy Casper Golf. Throughout his professional career Lance has specialized in the areas of sales management and sales training, marketing strategy and digital marketing execution. As Vice President of Total E Integrated, Lance works with some of the largest and most sophisticated club operators in North America delivering fully integrated and seamless solutions that impact operational efficiency, drive data-based and behavioral decisions regarding membership acquisition and retention, and deliver significant return on investment
Eric Mott
Board Treasurer, The Ranch Country Club; Real Estate Consultant
Concert Golf Partners; Berkshire Hathaway Home Services
Eric Mott is currently a full time realtor for Berkshire Hathaway Home Services Innovative Real Estate. Amongst a team of 5 Realtors who handling over 40 transactions per year
Prior to that, Eric was the chief financial officer and principal for Civitas Inc overseeing all financial and business-related functions of the firm, as well as managing all employee benefits and employee manual creation. Instrumental in the leadership and development of new organizational and financial systems, as well as their successful implementation. These included: tracking utilization of billable staff, monitoring the budgeting of marketing projects and projects awarded to the firm, contract review and negotiations, and banking and insurance relationship management.
Later he became a consultant for Civitas Inc. As a consultant, responsibilities include analysis, review of financial information, benefits administration, and recommendations to the Executive Committee for the effective running of the business while maintaining banking relations. Successfully negotiated, managed and merged Wind2 into Ajera Financial Management software system 2016.
Along with many other achievements, Eric has been the Vice President/Business Manager, Principal for David L. Adams Associates, Financial Reporting Manager for Gold Fields Mining Company, and Assistant controller for Western Minign Coporation (USA).
Eric received his Bachelor of Science in Accounting from Metropolitan State College. He has also completed numerous continuing education courses and seminars.
Below are awards and honors that Eric has received:
1999 - SMPS Colorado Leonardo Award
2007 - North Metro Denver Association of Realtors President’s Service Award
2011 - “King of the Derby”, Night at the Races for CASA (raised the most contributions)
2011 - Membership Outreach Award CASA
2012 - Denver Metro Association of Realtors Chairman’s Distinguished Service Award
2018 – RE Colorado Service and Dedication
2017 – BHHS President’s Circle Award (top 10% in BHHS, 1st year with BHHS)
2018 – BHHS Chairman’s Platinum Award (top ½ of 1% in BHHS)
2019 – BHHS Chairman’s Gold Award (top 1% in BHHS)
Eric is also currently affiliated with the following organizations:
National Association of Realtors 2005-Current
Colorado Association of Realtors 2005-Current
Board Treasurer, The Ranch Country Club; Real Estate Consultant
Concert Golf Partners; Berkshire Hathaway Home Services
Eric Mott is currently a full time realtor for Berkshire Hathaway Home Services Innovative Real Estate. Amongst a team of 5 Realtors who handling over 40 transactions per year
Prior to that, Eric was the chief financial officer and principal for Civitas Inc overseeing all financial and business-related functions of the firm, as well as managing all employee benefits and employee manual creation. Instrumental in the leadership and development of new organizational and financial systems, as well as their successful implementation. These included: tracking utilization of billable staff, monitoring the budgeting of marketing projects and projects awarded to the firm, contract review and negotiations, and banking and insurance relationship management.
Later he became a consultant for Civitas Inc. As a consultant, responsibilities include analysis, review of financial information, benefits administration, and recommendations to the Executive Committee for the effective running of the business while maintaining banking relations. Successfully negotiated, managed and merged Wind2 into Ajera Financial Management software system 2016.
Along with many other achievements, Eric has been the Vice President/Business Manager, Principal for David L. Adams Associates, Financial Reporting Manager for Gold Fields Mining Company, and Assistant controller for Western Minign Coporation (USA).
Eric received his Bachelor of Science in Accounting from Metropolitan State College. He has also completed numerous continuing education courses and seminars.
Below are awards and honors that Eric has received:
1999 - SMPS Colorado Leonardo Award
2007 - North Metro Denver Association of Realtors President’s Service Award
2011 - “King of the Derby”, Night at the Races for CASA (raised the most contributions)
2011 - Membership Outreach Award CASA
2012 - Denver Metro Association of Realtors Chairman’s Distinguished Service Award
2018 – RE Colorado Service and Dedication
2017 – BHHS President’s Circle Award (top 10% in BHHS, 1st year with BHHS)
2018 – BHHS Chairman’s Platinum Award (top ½ of 1% in BHHS)
2019 – BHHS Chairman’s Gold Award (top 1% in BHHS)
Eric is also currently affiliated with the following organizations:
National Association of Realtors 2005-Current
Colorado Association of Realtors 2005-Current
Peter Nanula
Chairman and CEO
Concert Golf Partners
Peter Nanula is Chairman and CEO of Concert Golf Partners, the nation’s 2nd largest owner-operator of private golf and country clubs. One of the National Golf Foundation’s Top 100 Golf Businesses, Concert Golf Partners has pioneered the recapitalization of member-owned country clubs. There are 3,300 such “equity clubs” in the US, and increasingly all but the most elite clubs are re-considering their century-old business model. The non-profit co-op structure of these member-owned clubs has proven slow to adapt to modern recreation and hospitality trends, and unable to keep up with funding the relentless capital needs of the golf course and club facilities.
Mr. Nanula was previously CEO of Arnold Palmer Golf Management, where he acquired 30 golf course and country clubs. He began his investing career as a Principal at Warburg Pincus, a New York-based private equity firm with $62 billion under management, and served as a partner at ClearLight Partners, a $900 million middle-market private equity firm in Newport Beach. He was previously a lawyer at O’Melveny & Myers, and earned AB and JD degrees from Harvard.
Chairman and CEO
Concert Golf Partners
Peter Nanula is Chairman and CEO of Concert Golf Partners, the nation’s 2nd largest owner-operator of private golf and country clubs. One of the National Golf Foundation’s Top 100 Golf Businesses, Concert Golf Partners has pioneered the recapitalization of member-owned country clubs. There are 3,300 such “equity clubs” in the US, and increasingly all but the most elite clubs are re-considering their century-old business model. The non-profit co-op structure of these member-owned clubs has proven slow to adapt to modern recreation and hospitality trends, and unable to keep up with funding the relentless capital needs of the golf course and club facilities.
Mr. Nanula was previously CEO of Arnold Palmer Golf Management, where he acquired 30 golf course and country clubs. He began his investing career as a Principal at Warburg Pincus, a New York-based private equity firm with $62 billion under management, and served as a partner at ClearLight Partners, a $900 million middle-market private equity firm in Newport Beach. He was previously a lawyer at O’Melveny & Myers, and earned AB and JD degrees from Harvard.
Donna Otis
Chief Executive/General Manager
The Bridges at Rancho Santa Fe
She started in hotels and was introduced to private clubs in 1994. Donna served as the Director of Food and Beverage and General Manager for 20 years of service and is now the Chief Executive/General Manager at The Bridges Club as their first women Chief Executive/General Manager.
Donna furthered her involvement with the golf community; and worked with the USGA and LPGA to bring championship tournaments to the Bay Area. Due to her efforts, Donna, the Club and the LPGA tournament were recognized and featured in a documentary with the National Geographic. Donna’s influence spans to other arenas, from her participation as a Board Member of the San Francisco Mayor’s Women’s Golf Council, President of the Board for the Golden Gate Park Golf Development Foundation, Trustee for the Good Tidings Foundation, Northern California Golf Association Foundation (Youth on Course). She has also served on the Board of the PGA Hope, California State Club Association, The Golden State Chapter Board and the Club Management Association of America Club Foundation.
She has been honored with the recognition as Women of the Year by California Senator Mark Leno. Featured on the cover and article with Golf Business Magazine, speaking about “Inclusionomics” in the club industry. Her efforts as a leader in the industry has led her to be featured and named 10 People who are SHAPING the FUTURE of private clubs. with Golf Inc. Magazine. Donna was inducted into the San Francisco Honorable Golf Society in 2017. She has spoken at a variety of events speaking to private club operations, the golf industry and leadership.
As she begins to leave her imprint in Southern California, she is volunteering her time with The First Tee of San Diego/Pro Kids and has served on their Fund Development Committee. She was honored in the naming of a scholarship under her name – the Donna Otis Scholarship Award.
The Club Management Association of America named Donna as one of 10 recipients to receive their inaugural CMAA Fellow award, which is an honorary recognition program distinguishing those CMAA members who epitomize the leadership, integrity, involvement, and contributions of club management professional Donna continues to contribute to the private club business by serving on The Club Foundation board, The Golden State Chapter board and the California State Club Association board. She is also celebrating her 15th year as a governor on the Good Tidings Foundation, helping the underserved youth and most notably in May of 2021, she received the Nate Thurmond Award for her tireless work raising money and mentoring the youth that have crossed paths through this foundation. Donna also actively participates in hosting educational seminars via Zoom related to COVID matters, women in leadership, and many other topics. She recently wrote an article on being an empathetic leader which has received accolades from her colleagues.
Chief Executive/General Manager
The Bridges at Rancho Santa Fe
She started in hotels and was introduced to private clubs in 1994. Donna served as the Director of Food and Beverage and General Manager for 20 years of service and is now the Chief Executive/General Manager at The Bridges Club as their first women Chief Executive/General Manager.
Donna furthered her involvement with the golf community; and worked with the USGA and LPGA to bring championship tournaments to the Bay Area. Due to her efforts, Donna, the Club and the LPGA tournament were recognized and featured in a documentary with the National Geographic. Donna’s influence spans to other arenas, from her participation as a Board Member of the San Francisco Mayor’s Women’s Golf Council, President of the Board for the Golden Gate Park Golf Development Foundation, Trustee for the Good Tidings Foundation, Northern California Golf Association Foundation (Youth on Course). She has also served on the Board of the PGA Hope, California State Club Association, The Golden State Chapter Board and the Club Management Association of America Club Foundation.
She has been honored with the recognition as Women of the Year by California Senator Mark Leno. Featured on the cover and article with Golf Business Magazine, speaking about “Inclusionomics” in the club industry. Her efforts as a leader in the industry has led her to be featured and named 10 People who are SHAPING the FUTURE of private clubs. with Golf Inc. Magazine. Donna was inducted into the San Francisco Honorable Golf Society in 2017. She has spoken at a variety of events speaking to private club operations, the golf industry and leadership.
As she begins to leave her imprint in Southern California, she is volunteering her time with The First Tee of San Diego/Pro Kids and has served on their Fund Development Committee. She was honored in the naming of a scholarship under her name – the Donna Otis Scholarship Award.
The Club Management Association of America named Donna as one of 10 recipients to receive their inaugural CMAA Fellow award, which is an honorary recognition program distinguishing those CMAA members who epitomize the leadership, integrity, involvement, and contributions of club management professional Donna continues to contribute to the private club business by serving on The Club Foundation board, The Golden State Chapter board and the California State Club Association board. She is also celebrating her 15th year as a governor on the Good Tidings Foundation, helping the underserved youth and most notably in May of 2021, she received the Nate Thurmond Award for her tireless work raising money and mentoring the youth that have crossed paths through this foundation. Donna also actively participates in hosting educational seminars via Zoom related to COVID matters, women in leadership, and many other topics. She recently wrote an article on being an empathetic leader which has received accolades from her colleagues.
Jason Pearsall
CEO
Club Caddie by Jonas Software
Jason Pearsall is CEO of Club Caddie and a serial golf entrepreneur.
After selling an e-commerce company in 2010, Pearsall went on to invest in, and become managing partner of, Flushing Valley Golf and Country Club near Flint, Michigan. In 2015, Pearsall started Golfler, a mobile, and tee-sheet system for golf courses that was acquired by Supreme Golf in 2017. Pearsall went on to co-found Club Caddie -- one of North America's leading golf course management SaaS solutions. Club Caddie was acquired by vertical software giant Jonas Software in 2020, who retained Pearsall as CEO.
CEO
Club Caddie by Jonas Software
Jason Pearsall is CEO of Club Caddie and a serial golf entrepreneur.
After selling an e-commerce company in 2010, Pearsall went on to invest in, and become managing partner of, Flushing Valley Golf and Country Club near Flint, Michigan. In 2015, Pearsall started Golfler, a mobile, and tee-sheet system for golf courses that was acquired by Supreme Golf in 2017. Pearsall went on to co-found Club Caddie -- one of North America's leading golf course management SaaS solutions. Club Caddie was acquired by vertical software giant Jonas Software in 2020, who retained Pearsall as CEO.
Erik Peterson
President
PHX Architecture
Erik Peterson is President of PHX Architecture headquartered in Scottdale with a satellite office in Beverly Hills. The firm, now almost 20 years old, is 30 people strong, has work currently in eight western states, and have quickly become one of the most desired Clubhouse Architects in the region. They have been awarded several Gold Nugget Awards, Golf Inc Magazine’s Clubhouse of the Year Award, and several Golden Fork awards. He has worked on such renowned clubs as Desert Mountain, PGA West, Pebble Beach Lodge and is currently working on his third club for Phil Mickelson at Mickelson National in Calgary Canada.
President
PHX Architecture
Erik Peterson is President of PHX Architecture headquartered in Scottdale with a satellite office in Beverly Hills. The firm, now almost 20 years old, is 30 people strong, has work currently in eight western states, and have quickly become one of the most desired Clubhouse Architects in the region. They have been awarded several Gold Nugget Awards, Golf Inc Magazine’s Clubhouse of the Year Award, and several Golden Fork awards. He has worked on such renowned clubs as Desert Mountain, PGA West, Pebble Beach Lodge and is currently working on his third club for Phil Mickelson at Mickelson National in Calgary Canada.
Whitney Pennell
Owner and President
Reid Consulting Services
Whitney Reid is owner and President of award winning consulting company, Reid Consulting Services (RCS). She is a contributing writer to Board Room Magazine highlighting ideas culminated over 25 years of hospitality management experience with private golf clubs, golf management companies, and hotel industry leaders. She has held several top management positions prior to forming RCS with companies such as Marriott Management Services, The Desert Mountain Club, and Troon Golf.
Owner and President
Reid Consulting Services
Whitney Reid is owner and President of award winning consulting company, Reid Consulting Services (RCS). She is a contributing writer to Board Room Magazine highlighting ideas culminated over 25 years of hospitality management experience with private golf clubs, golf management companies, and hotel industry leaders. She has held several top management positions prior to forming RCS with companies such as Marriott Management Services, The Desert Mountain Club, and Troon Golf.
David Pierce
Director of Research, Green Section
USGA
David Pierce is the Director of Research within the USGA’s Green Section. He and his team strive to develop data-based solutions that advance the game by helping facilities provide an improved golfer experience and optimally manage their limited resources. Various initiatives are targeted at pace of play, resource management, turfgrass research, the environment, playing surface quality, benchmarking, and golfer behavior. Prior to joining the Green Section, Dave was the program manager for the Distance Insights project – a joint project with The R&A - which published results on February 4, 2020. He continues to lead Green Section initiatives resulting from Distance Insights.
Prior to joining the USGA in early 2018, Dave worked for Dow Chemical as a New Business Development Director after several different leadership roles in Research. Dave earned both an MS and BS in chemical engineering from Drexel University as well as an MBA from Temple University. He is married with two daughters and is an avid golfer.
Director of Research, Green Section
USGA
David Pierce is the Director of Research within the USGA’s Green Section. He and his team strive to develop data-based solutions that advance the game by helping facilities provide an improved golfer experience and optimally manage their limited resources. Various initiatives are targeted at pace of play, resource management, turfgrass research, the environment, playing surface quality, benchmarking, and golfer behavior. Prior to joining the Green Section, Dave was the program manager for the Distance Insights project – a joint project with The R&A - which published results on February 4, 2020. He continues to lead Green Section initiatives resulting from Distance Insights.
Prior to joining the USGA in early 2018, Dave worked for Dow Chemical as a New Business Development Director after several different leadership roles in Research. Dave earned both an MS and BS in chemical engineering from Drexel University as well as an MBA from Temple University. He is married with two daughters and is an avid golfer.
David Pillsbury
CEO
ClubCop
David Pillsbury was named CEO of ClubCorp in June of 2018. He has held numerous leadership roles in the golf industry over the past 30 years, starting his golf career at American Golf Corporation (AGC) where he gained experience in all aspects of golf operations and ultimately became Co-CEO. At AGC, Pillsbury led multiple innovations including the formation of American Golf Country Clubs, the Private Club Member Platinum Program, the Nike Golf Learning Centers, centralized tee time reservations, and much more. After American Golf, Pillsbury became General Manager of Nike Golf, responsible for all U.S. operations, marketing and sales. Following Nike Golf, Pillsbury was President of PGA TOUR Golf Course Properties Tournament Players Clubs (TPC's), and he was then promoted to President of PGA TOUR Championship Management including THE PLAYERS, and Executive Vice President of PGA TOUR Tournament Business Affairs.
CEO
ClubCop
David Pillsbury was named CEO of ClubCorp in June of 2018. He has held numerous leadership roles in the golf industry over the past 30 years, starting his golf career at American Golf Corporation (AGC) where he gained experience in all aspects of golf operations and ultimately became Co-CEO. At AGC, Pillsbury led multiple innovations including the formation of American Golf Country Clubs, the Private Club Member Platinum Program, the Nike Golf Learning Centers, centralized tee time reservations, and much more. After American Golf, Pillsbury became General Manager of Nike Golf, responsible for all U.S. operations, marketing and sales. Following Nike Golf, Pillsbury was President of PGA TOUR Golf Course Properties Tournament Players Clubs (TPC's), and he was then promoted to President of PGA TOUR Championship Management including THE PLAYERS, and Executive Vice President of PGA TOUR Tournament Business Affairs.
Don Rea Jr., PGA Secretary
Owner | Operator
Augusta Ranch Golf Club
Mr. Rea is owner/operator of Augusta Ranch Golf Club, which his company Community Course Rescue Services, leases from the community homeowner’s association. He is also the Secretary of the PGA of America, elected in October 2020.
Rea worked as a Minor League Professional Umpire for nine years before joining the golf business in 1999 starting at Augusta Ranch Golf Club. He became a Class – A member of the PGA of America in 2002 when he transferred to the Golf Club at Eagle Mountain. Mr. Rea was formerly the Senior Vice President of Operations and Business Development for Platinum Golf Properties in Scottsdale, Arizona. The Golf Club at Eagle Mountain was ranked #1 Public Golf Course in Arizona in 2006 and 2007 under his direction while achieving record-breaking years of profitability. Also, Augusta Ranch Golf Club has been rated the “Best Executive Golf Course in Arizona” by the Arizona Republic and was selected “Host Club of the Year” by the Arizona Women’s Golf Association. He is a Certified PGA Professional in General Management and is a Past Board of Director of the PGA of America. Don is Certified in Advanced Hospitality Revenue Management: Pricing and Demand Strategies through Cornell University. Mr. Rea attended San Diego State University and the University of Nevada, Las Vegas, studying Aerospace Engineering. Don has been married 21 years to Karen and has a 30 yr old son Don III and a 18 yr old daughter Katie.
Owner | Operator
Augusta Ranch Golf Club
Mr. Rea is owner/operator of Augusta Ranch Golf Club, which his company Community Course Rescue Services, leases from the community homeowner’s association. He is also the Secretary of the PGA of America, elected in October 2020.
Rea worked as a Minor League Professional Umpire for nine years before joining the golf business in 1999 starting at Augusta Ranch Golf Club. He became a Class – A member of the PGA of America in 2002 when he transferred to the Golf Club at Eagle Mountain. Mr. Rea was formerly the Senior Vice President of Operations and Business Development for Platinum Golf Properties in Scottsdale, Arizona. The Golf Club at Eagle Mountain was ranked #1 Public Golf Course in Arizona in 2006 and 2007 under his direction while achieving record-breaking years of profitability. Also, Augusta Ranch Golf Club has been rated the “Best Executive Golf Course in Arizona” by the Arizona Republic and was selected “Host Club of the Year” by the Arizona Women’s Golf Association. He is a Certified PGA Professional in General Management and is a Past Board of Director of the PGA of America. Don is Certified in Advanced Hospitality Revenue Management: Pricing and Demand Strategies through Cornell University. Mr. Rea attended San Diego State University and the University of Nevada, Las Vegas, studying Aerospace Engineering. Don has been married 21 years to Karen and has a 30 yr old son Don III and a 18 yr old daughter Katie.
Forrest Richardson, ASGCA
President
Richardson | Danner Golf Course Architects
Forrest Richardson is a golf course architect based in Phoenix, Arizona. The firm, Richardson | Danner Golf Course Architects, is led by Forrest along with Jeff Danner, ASGCA, EIGCA, RLA. The firm, established in 1988, has created celebrated projects for clients throughout the U.S., Mexico, Canada, Europe and Asia. In the U.S., the firm’s work is focused throughout the Southwest, Pacific Northwest and Rocky Mountain States, but has worked in Hawaii, Alaska and on the East Coast from Florida to Boston.
The firm is known for award-winning and fun courses, whether for renovation and transformation work, or for new facilities. The firm helps golf course owners navigate through the decisions of how to invest and how to get the most return on that investment. Often described as “thinking like owners,” this defines the principals approach to golf design assignments.
Forrest’s philosophy is to create an overall golf experience — one grounded in tradition, enjoyment and suitability to the surroundings. Rather than a style or “look,” he believes that the design of a golf course should adapt to each site. That the needs of the golfers — customers — who will ultimately play the course are always a paramount consideration. His designs embrace the natural terrain, balancing creativity with natural features and nuances that become integrated to each hole.
Forrest is the author of five books on golf architecture, including: Routing the Golf Course, a book about the routing and planning of golf courses; Bunkers, Pits & Other Hazards, a title covering the nuances of hazards — golf’s most essential elements; and Of Course, a collection of the firm’s designs and stories. Richardson is a member of the American Society of Golf Course Architects and was elected as the organization’s 75th President in 2020. He is an active Committee Member of the United States Golf Association (USGA) serving on the Museum Committee since 2008. His other work in golf includes participating with the USGA on Accessible Golf Initiatives, Distance Insights and Golfer Experience.
RICHARDSON | DANNER GOLF COURSE ARCHITECTS
Forrest Richardson & Assoc. is based in Phoenix, Arizona with offices in Mountain View, California. In addition to the traditional phases of golf architecture — routing, planning, construction plans and site work during construction — the firm provides services, including site evaluation, project planning, land planning, and feasibility analysis. Reconfiguration and transformation of existing facilities, including creative short course concepts, has become a hallmark of the firm’s work and successes.
The firm has been honored for their work, receiving awards and top rankings from Golf Inc., Golf Digest, Links Magazine, Travel & Leisure Golf and Golfweek. Numerous environmental awards for have been received for integrating wetlands and habitat to golf courses, and water conservation measures. Both The Hideout Golf Club in Utah and Olivas Links in California, have been ranked among the top 25 public-sector courses in the U.S. by Golfweek. Baylands Golf Links in Palo Alto, California was ranked 13th among all public courses in California during its first year of operation in 2018.
President
Richardson | Danner Golf Course Architects
Forrest Richardson is a golf course architect based in Phoenix, Arizona. The firm, Richardson | Danner Golf Course Architects, is led by Forrest along with Jeff Danner, ASGCA, EIGCA, RLA. The firm, established in 1988, has created celebrated projects for clients throughout the U.S., Mexico, Canada, Europe and Asia. In the U.S., the firm’s work is focused throughout the Southwest, Pacific Northwest and Rocky Mountain States, but has worked in Hawaii, Alaska and on the East Coast from Florida to Boston.
The firm is known for award-winning and fun courses, whether for renovation and transformation work, or for new facilities. The firm helps golf course owners navigate through the decisions of how to invest and how to get the most return on that investment. Often described as “thinking like owners,” this defines the principals approach to golf design assignments.
Forrest’s philosophy is to create an overall golf experience — one grounded in tradition, enjoyment and suitability to the surroundings. Rather than a style or “look,” he believes that the design of a golf course should adapt to each site. That the needs of the golfers — customers — who will ultimately play the course are always a paramount consideration. His designs embrace the natural terrain, balancing creativity with natural features and nuances that become integrated to each hole.
Forrest is the author of five books on golf architecture, including: Routing the Golf Course, a book about the routing and planning of golf courses; Bunkers, Pits & Other Hazards, a title covering the nuances of hazards — golf’s most essential elements; and Of Course, a collection of the firm’s designs and stories. Richardson is a member of the American Society of Golf Course Architects and was elected as the organization’s 75th President in 2020. He is an active Committee Member of the United States Golf Association (USGA) serving on the Museum Committee since 2008. His other work in golf includes participating with the USGA on Accessible Golf Initiatives, Distance Insights and Golfer Experience.
RICHARDSON | DANNER GOLF COURSE ARCHITECTS
Forrest Richardson & Assoc. is based in Phoenix, Arizona with offices in Mountain View, California. In addition to the traditional phases of golf architecture — routing, planning, construction plans and site work during construction — the firm provides services, including site evaluation, project planning, land planning, and feasibility analysis. Reconfiguration and transformation of existing facilities, including creative short course concepts, has become a hallmark of the firm’s work and successes.
The firm has been honored for their work, receiving awards and top rankings from Golf Inc., Golf Digest, Links Magazine, Travel & Leisure Golf and Golfweek. Numerous environmental awards for have been received for integrating wetlands and habitat to golf courses, and water conservation measures. Both The Hideout Golf Club in Utah and Olivas Links in California, have been ranked among the top 25 public-sector courses in the U.S. by Golfweek. Baylands Golf Links in Palo Alto, California was ranked 13th among all public courses in California during its first year of operation in 2018.
Anthony Robinson
CEO
Golf Surprize
Anthony Robinson is founder of Golf Surprize and Target Scores. The Australian government allowed him to fly from Australia recently for a two month trip to introduce both the company and products with his partners, to the US market. Prior to covid Golf Surprize/Target Scores had been used in around 20% of golf courses across Australia. He has a background in marketing and hospitality but his passion is the golf industry, finding solutions to industry problems through new golf experiences for all levels of golfers.
Greg Rubino
General Manager/COO
Classic Club
Please check back for bio.
Tim Schantz
President, Chief Executive Officer
Troon
Tim Schantz has over thirty years’ experience specializing in corporate and real estate transactional matters, with the last twenty plus years focused on the golf and leisure sector. Prior to joining the Company in 1998, Schantz spent five years in the California offices of the international law firm Latham & Watkins, followed by three years as Vice President, Senior Corporate Counsel for the Phoenix based lodging company, Doubletree Corporation. Schantz leads the Company’s senior executive team and has responsibility for helping to guide all aspects of the Company’s general matters and strategy.
A licensed attorney, Schantz received his B.A. from the University of Colorado and his J.D. from the University of Kansas. He currently serves on the Board of the National Golf Foundation (NGF).
Sue Shapcott, PhD, PGA of GB&I
Owner
Change Golf Instruction
Sue is a golf industry business owner, researcher, and consultant. In 2013, she put her research into practice when she founded Change Golf Instruction in Madison, WI. Change Golf Instruction partners with the City of Madison and their shared goal is diversifying and driving golf participation through evidence-based strategies. Over the past eight seasons, Change Golf Instruction has demonstrated sustained growth that has resulted in a financial success for both partners, and a changing demographic of players at City of Madison courses.
Sue’s consultancy business, Sports Query, advises golf businesses who want to increase general participation, or specifically increase diversity, equity, and inclusion in their operations. Sue solves problems empirically. This approach does not always yield the answers to problems that clients expect!
Three specialist areas
1.Increasing golf participation
2.Research-based solutions
3.Research to practice
Robert Silva
Partner, Business Development & Investor Relations
Escalante Golf
Mr. Silva has been in the golf industry and the food & beverage business for over thirty five years. His ability to grow business, introduce strategic initiatives, and lead investor group/finance teams has been instrumental in the growth of Escalante. As the leader responsible for club and resort acquisitions, raising capital, business development, and investor relations/communications, Mr. Silva has developed relationships that complement the vision and mission of Escalante. He has been married to his wife Ann for 32 years, and they have been blessed with four children. The Silvas are members of Watermark Community Church in Dallas, Texas. Escalante Golf is a boutique owner and operator of numerous properties across the United States. Founded in 1991, the company is both honored and humbled to be stewards over some of the most prestigious golf courses and private clubs in the country.
Ted Simons
Founder/ Chief Development Officer
Synergy Group Consulting
Ted Simons is the Founder and Chief Development Officer for Synergy Group Consulting. Leveraging his global experience in sports, business development and marketing, real estate development and design, Simons provides consulting services to golf course and sports facilities owners, developers, designers, architects and management companies. Having spent 18-years developing ‘branded’ golf and sports academies and facilities around the world for the likes of Jack Nicklaus, Mark Spitz, Jim Courier, and Mia Hamm/Julie Foudy/Brandi Chastian gives Simons’ insight and the hands-on experiences few, if any, in the market possess.
Synergy Group Consulting delivers an outcome that benefits the owner and the end-user - the customer, the student, the coach, the resident, the member, the guest, and the brand. Simons formulates ‘the solution’ by first understanding the end-goal for the project and establishes a detailed roadmap for success. From basic driving ranges and multilevel golf-entertainment centers to high-performance learning and training academies, master planned community sports complexes, student programming and staff training, world-class branding and marketing oversight, Simons brings a passion for excellence and a well-earned reputation of being on-time and on-budget.
Steve Skinner
Chief Executive Officer
KemperSports
Steven K. Skinner serves as CEO of KemperSports, which manages more than 120 golf, lodging and leisure facilities for a broad range of clients including public agencies, investors, real-estate developers and private owners. Managing more Top 100 courses in the U.S. than any firm, the portfolio of clients includes Bandon Dunes, Big Cedar Lodge, Chambers Bay, host of the 2015 U.S. Open, Streamsong, Sand Valley, and many others.
Chief Executive Officer
KemperSports
Steven K. Skinner serves as CEO of KemperSports, which manages more than 120 golf, lodging and leisure facilities for a broad range of clients including public agencies, investors, real-estate developers and private owners. Managing more Top 100 courses in the U.S. than any firm, the portfolio of clients includes Bandon Dunes, Big Cedar Lodge, Chambers Bay, host of the 2015 U.S. Open, Streamsong, Sand Valley, and many others.
Jason Sloan
Director, Project Manager
Frontier Golf, GCBAA Certified Builder
Jason Sloan began his career in golf course construction 13 years ago as an intern with Frontier Golf between his bachelor’s degree in landscape architecture and starting his studies to pursue a master’s degree in golf course architecture at Edinburgh College of Art in Scotland. Since returning to the States with his degree, he has been involved in all aspects of golf course construction in positions from Laborer, Surveyor/GPS, Project Coordinator, Estimator and Director/Project Manager. During his career at Frontier Golf, Sloan has successfully managed high-profile projects at many of the finest golf courses in America including those in the Top 100, as well as historic courses dating back to the Golden Age of Golf Course Architecture. Sloan’s unique background in both design and construction allows him to bring a wealth of knowledge to every project from initial project conception through final completion of the construction project.
Director, Project Manager
Frontier Golf, GCBAA Certified Builder
Jason Sloan began his career in golf course construction 13 years ago as an intern with Frontier Golf between his bachelor’s degree in landscape architecture and starting his studies to pursue a master’s degree in golf course architecture at Edinburgh College of Art in Scotland. Since returning to the States with his degree, he has been involved in all aspects of golf course construction in positions from Laborer, Surveyor/GPS, Project Coordinator, Estimator and Director/Project Manager. During his career at Frontier Golf, Sloan has successfully managed high-profile projects at many of the finest golf courses in America including those in the Top 100, as well as historic courses dating back to the Golden Age of Golf Course Architecture. Sloan’s unique background in both design and construction allows him to bring a wealth of knowledge to every project from initial project conception through final completion of the construction project.
Ron Stepanek, PGA
Business Development Executive
BrightView Golf Maintenance
Stepanek brings a distinct perspective of the golf industry thanks to his life-long experiences at the national, regional and green grass levels. His vast knowledge in the field expands from day to day operations, strategic planning, business development, leadership roles and program management. He is currently a Business Development Executive with BrightView Golf Maintenance, the industry leader helping clubs with their maintenance and course improvement programs across the country. Prior to this a good portion of his career was with the PGA America where he served as Executive Director for 2 PGA Sections as well as Director of Player/Industry Development at PGA Headquarters. In addition to being involved with comprehensive research, education and collaboration with allied associations he was responsible for the development of numerous national initiatives such as PGA Jr. League Golf, Get Golf Ready and Tee It Forward.
Business Development Executive
BrightView Golf Maintenance
Stepanek brings a distinct perspective of the golf industry thanks to his life-long experiences at the national, regional and green grass levels. His vast knowledge in the field expands from day to day operations, strategic planning, business development, leadership roles and program management. He is currently a Business Development Executive with BrightView Golf Maintenance, the industry leader helping clubs with their maintenance and course improvement programs across the country. Prior to this a good portion of his career was with the PGA America where he served as Executive Director for 2 PGA Sections as well as Director of Player/Industry Development at PGA Headquarters. In addition to being involved with comprehensive research, education and collaboration with allied associations he was responsible for the development of numerous national initiatives such as PGA Jr. League Golf, Get Golf Ready and Tee It Forward.
Kris Strauss
Senior Vice President, Sales & Marketing
Troon
Kris Strauss is the Senior Vice President of Sales and Marketing for Troon and is responsible for sales and marketing direction and leadership for Troon and associated Troon brands. Strauss’ responsibly includes leadership of sales strategies, loyalty programs, public relations, promotional activities, digital marketing strategies and social media for Troon. Under his leadership, the Troon sales and marketing department launched innovative programs such as Troon Junior Club, Troon Women’s Golf Month, Troon Sales Professional fundamentals and Troon’s digital/video marketing innovations.
Kris has over two decades of experience selling and marketing upscale resort, daily fee golf facilities and private clubs. He is a frequent speaker at Golf Inc Conferences and the National Golf Course Owners Association conferences. He was honored with Golf Inc’s Marketing Excellence award in 2005 for multi-course marketing campaigns and was recognized by the American Junior Golf Association (AJGA) with their national “Media Leader Award” for 2007. In 2017 Strauss was a featured guest on Golf Channel’s Morning Drive related to Troon’s Family Golf and other grow the game initiatives.
Strauss’ background with the company also included prior stints as the Troon Corporate Sales and Marketing Manager and facility Director of Sales and Marketing assignments in Troon’s Hawaii destinations. Prior to joining Troon, Strauss held the Vice President of Sales and Marketing position for OB Sports Golf Management, now a Troon company. His background also includes experiences at the Southwest Section PGA of America, Scottsdale, Ariz and Gold Canyon Golf Resort.
Originally from Honolulu, Hawaii, Kris graduated with a bachelor of science degree from Arizona State University in recreation management with a travel and tourism focus. He continues to be active in various civic and community service related organizations and currently serves on the Board of Directors for Experience Scottsdale (formerly Scottsdale CVB).
Senior Vice President, Sales & Marketing
Troon
Kris Strauss is the Senior Vice President of Sales and Marketing for Troon and is responsible for sales and marketing direction and leadership for Troon and associated Troon brands. Strauss’ responsibly includes leadership of sales strategies, loyalty programs, public relations, promotional activities, digital marketing strategies and social media for Troon. Under his leadership, the Troon sales and marketing department launched innovative programs such as Troon Junior Club, Troon Women’s Golf Month, Troon Sales Professional fundamentals and Troon’s digital/video marketing innovations.
Kris has over two decades of experience selling and marketing upscale resort, daily fee golf facilities and private clubs. He is a frequent speaker at Golf Inc Conferences and the National Golf Course Owners Association conferences. He was honored with Golf Inc’s Marketing Excellence award in 2005 for multi-course marketing campaigns and was recognized by the American Junior Golf Association (AJGA) with their national “Media Leader Award” for 2007. In 2017 Strauss was a featured guest on Golf Channel’s Morning Drive related to Troon’s Family Golf and other grow the game initiatives.
Strauss’ background with the company also included prior stints as the Troon Corporate Sales and Marketing Manager and facility Director of Sales and Marketing assignments in Troon’s Hawaii destinations. Prior to joining Troon, Strauss held the Vice President of Sales and Marketing position for OB Sports Golf Management, now a Troon company. His background also includes experiences at the Southwest Section PGA of America, Scottsdale, Ariz and Gold Canyon Golf Resort.
Originally from Honolulu, Hawaii, Kris graduated with a bachelor of science degree from Arizona State University in recreation management with a travel and tourism focus. He continues to be active in various civic and community service related organizations and currently serves on the Board of Directors for Experience Scottsdale (formerly Scottsdale CVB).
Cole Thompson Ph.D.
Director, Turfgrass and Environmental Research
USGA
Dr. Cole Thompson is the director of turfgrass and environmental research for the USGA. He oversees the Mike Davis Program for Advancing Golf Course Management, which supports university research to improve sustainability and advance turfgrass science principles that enhance management practices for golf courses. With input from a volunteer committee university and industry scientists, Cole determines short- and long-term research priorities, solicits and evaluates research proposals, and coordinates with USGA-supported scientists to monitor the progress of current research.
Cole earned bachelor’s, master’s and Ph.D. degrees from Kansas State University. He was a USGA Green Section intern and worked as an assistant golf course superintendent before entering graduate school. Before joining the USGA in 2018, Cole held faculty positions at the University of Nebraska-Lincoln and at Cal Poly-San Luis Obispo.
Director, Turfgrass and Environmental Research
USGA
Dr. Cole Thompson is the director of turfgrass and environmental research for the USGA. He oversees the Mike Davis Program for Advancing Golf Course Management, which supports university research to improve sustainability and advance turfgrass science principles that enhance management practices for golf courses. With input from a volunteer committee university and industry scientists, Cole determines short- and long-term research priorities, solicits and evaluates research proposals, and coordinates with USGA-supported scientists to monitor the progress of current research.
Cole earned bachelor’s, master’s and Ph.D. degrees from Kansas State University. He was a USGA Green Section intern and worked as an assistant golf course superintendent before entering graduate school. Before joining the USGA in 2018, Cole held faculty positions at the University of Nebraska-Lincoln and at Cal Poly-San Luis Obispo.
Jon Truttman
Director of Golf Irrigation, Hunter Industries
GCBAA Board Vice President
As Director of Golf Irrigation for Hunter Industries, Jon is focused on developing technology to help golf courses improve playing conditions and save water. He is responsible for Hunter’s Sales and Marketing for the global golf market. With over 30 years in the business, he has been fortunate to be involved in hundreds of projects thought the world.
Director of Golf Irrigation, Hunter Industries
GCBAA Board Vice President
As Director of Golf Irrigation for Hunter Industries, Jon is focused on developing technology to help golf courses improve playing conditions and save water. He is responsible for Hunter’s Sales and Marketing for the global golf market. With over 30 years in the business, he has been fortunate to be involved in hundreds of projects thought the world.
Dave Vanslette
Chief Executive Officer
FAIRWAYiQ
Dave Vanslette is a technologist and entrepreneur with over 30 years of experience applying technology to solve business problems. He founded FAIRWAYiQ in 2015 to transform the management of golf courses through data, sensors, and analytics that deliver operational improvements, cost savings, and improved player experience. FAIRWAYiQ has been featured in leading golf and technology publications.
Chief Executive Officer
FAIRWAYiQ
Dave Vanslette is a technologist and entrepreneur with over 30 years of experience applying technology to solve business problems. He founded FAIRWAYiQ in 2015 to transform the management of golf courses through data, sensors, and analytics that deliver operational improvements, cost savings, and improved player experience. FAIRWAYiQ has been featured in leading golf and technology publications.
Bryce Voisin
Director of Revenue
GolfBack
Bryce has a passion for building tools to help golf course operators sell online tee-times. Having worked as both a golf course operator and a software vendor, he understand the business from both the golf course and vendor perspective. Bryce is focused on helping operators drive direct bookings and own the direct relationship with it’s customer.
Director of Revenue
GolfBack
Bryce has a passion for building tools to help golf course operators sell online tee-times. Having worked as both a golf course operator and a software vendor, he understand the business from both the golf course and vendor perspective. Bryce is focused on helping operators drive direct bookings and own the direct relationship with it’s customer.
Blake Walker
Founder and CEO
Arcis Golf
Blake Walker is Chairman, CEO and Founder of Arcis Golf. In this capacity, he has led all phases of the firm’s strategy, development, and operation since inception. Prior to founding Arcis Golf, he served as both the Chief Investment Officer and Chief Executive Officer of several global private equity-backed leisure firms, where he led a broad range of acquisitions and executed multi-year value creation strategies, driving carve-outs, and turn-around initiatives. Blake is a board member of the Young Presidents’ Organization and a former EY Entrepreneur of the Year winner. He holds a BA from Southern Methodist University and currently serves as an Advisory Board member at the SMU Cox School of Business.
Founder and CEO
Arcis Golf
Blake Walker is Chairman, CEO and Founder of Arcis Golf. In this capacity, he has led all phases of the firm’s strategy, development, and operation since inception. Prior to founding Arcis Golf, he served as both the Chief Investment Officer and Chief Executive Officer of several global private equity-backed leisure firms, where he led a broad range of acquisitions and executed multi-year value creation strategies, driving carve-outs, and turn-around initiatives. Blake is a board member of the Young Presidents’ Organization and a former EY Entrepreneur of the Year winner. He holds a BA from Southern Methodist University and currently serves as an Advisory Board member at the SMU Cox School of Business.
Rick Walrath, PGA
General Manager
Pinecrest Golf Club
Rick directs all operations of Pinecrest Golf Club, a high volume, community owned golf facility in the heart of Huntley Illinois. He is a PGA Certified Professional in General Management, Golf Operations, and Instruction. Rick was chosen as the Merchandiser of the Year for public facilities in 2015 in the Illinois Section of the PGA.
Rick is active in giving back to his community. In 2021, he was elected as a Village Trustee in his hometown of Cary, Illinois where he had previously served as a Member of the Zoning, Planning and Appeals Board. Rick and his wife are also licensed foster parents and currently have a foster daughter at home with their two daughters. Rick enjoys family travel, swimming, biking, and running. He was recently selected by the PGA of America to be part of a team of their Professionals running the New York City Marathon in an effort to raise funds for PGA Reach; the charitable arm of the PGA of America.
General Manager
Pinecrest Golf Club
Rick directs all operations of Pinecrest Golf Club, a high volume, community owned golf facility in the heart of Huntley Illinois. He is a PGA Certified Professional in General Management, Golf Operations, and Instruction. Rick was chosen as the Merchandiser of the Year for public facilities in 2015 in the Illinois Section of the PGA.
Rick is active in giving back to his community. In 2021, he was elected as a Village Trustee in his hometown of Cary, Illinois where he had previously served as a Member of the Zoning, Planning and Appeals Board. Rick and his wife are also licensed foster parents and currently have a foster daughter at home with their two daughters. Rick enjoys family travel, swimming, biking, and running. He was recently selected by the PGA of America to be part of a team of their Professionals running the New York City Marathon in an effort to raise funds for PGA Reach; the charitable arm of the PGA of America.
Scot Wellman
Director of Marketing
Landscapes Golf Management
Born the grandson of a Greens Superintendent, Scot’s introduction to the game he loves came early. A member of the Nebraska Wesleyan Men’s Golf Team, and an NAIA conference champion, Scot was later named Head Golf Professional and held that role until 2006. Scot always had a strong drive to increase member and guest interactions through programming, merchandising, and events. Utilizing his B.A. in Business Administration (marketing), he excelled in his early golf operations career. During his departure from the golf industry, Scot developed his skills in the areas of leadership, data analytics, completed staff work, lean essentials, and driving results. His combined experiences have made Scot a strong addition to the Landscapes Golf Management team in 2017.
Director of Marketing
Landscapes Golf Management
Born the grandson of a Greens Superintendent, Scot’s introduction to the game he loves came early. A member of the Nebraska Wesleyan Men’s Golf Team, and an NAIA conference champion, Scot was later named Head Golf Professional and held that role until 2006. Scot always had a strong drive to increase member and guest interactions through programming, merchandising, and events. Utilizing his B.A. in Business Administration (marketing), he excelled in his early golf operations career. During his departure from the golf industry, Scot developed his skills in the areas of leadership, data analytics, completed staff work, lean essentials, and driving results. His combined experiences have made Scot a strong addition to the Landscapes Golf Management team in 2017.
David Whalen, CCM, CCE
Chief Operating Officer/General Manager
Country Club at Castle Pines
Dave Whalen has over 40 years in the private club industry dating back to when he was a 15-year-old dishwasher at Palm Beach Polo & Country Club. He worked at the Governor’s Club in Tallahassee while earning his Bachelor of Science degree from the Florida State University in Business Administration, majoring in Hospitality Administration. Over the last 25 years, he has held the General Manager/COO positions in Rochester, NY; Princeton, NJ; St. Louis, Mo; Sarasota, Fla; LaGrange, Ill, before arriving at the Country Club at Castle Pines in Castle Pines, Colorado in January of 2018. He has been active with the Club Management Association of America, where he has been on the Board of Directors in New York, St. Louis, Florida, and Chicago. He has earned the Certified Club Manager, Certified Club Executive, and has been in CMAA’s Honor Society for over 10 years. Dave has overseen projects totaling over $40M in club improvements, including the Country Club at Castle Pines current $19M transformation that will add racquet sports, an infinity edge resort style swimming facility, exercise facility, and an extensive Clubhouse renovation. Dave and Tammy, his wife of 27 years, are blessed with three beautiful daughters, two grown and the youngest a Junior at the University of Colorado in Boulder.
Chief Operating Officer/General Manager
Country Club at Castle Pines
Dave Whalen has over 40 years in the private club industry dating back to when he was a 15-year-old dishwasher at Palm Beach Polo & Country Club. He worked at the Governor’s Club in Tallahassee while earning his Bachelor of Science degree from the Florida State University in Business Administration, majoring in Hospitality Administration. Over the last 25 years, he has held the General Manager/COO positions in Rochester, NY; Princeton, NJ; St. Louis, Mo; Sarasota, Fla; LaGrange, Ill, before arriving at the Country Club at Castle Pines in Castle Pines, Colorado in January of 2018. He has been active with the Club Management Association of America, where he has been on the Board of Directors in New York, St. Louis, Florida, and Chicago. He has earned the Certified Club Manager, Certified Club Executive, and has been in CMAA’s Honor Society for over 10 years. Dave has overseen projects totaling over $40M in club improvements, including the Country Club at Castle Pines current $19M transformation that will add racquet sports, an infinity edge resort style swimming facility, exercise facility, and an extensive Clubhouse renovation. Dave and Tammy, his wife of 27 years, are blessed with three beautiful daughters, two grown and the youngest a Junior at the University of Colorado in Boulder.
Jason Wilson
CEO and Co-Founder
Gallus Golf
Jason Wilson is the CEO and cofounder of Gallus Golf. Gallus Golf began with the mission to help golf courses embrace mobile technology to enhance customer engagement, serve as the central hub between golfer and golf course, and ultimately drive revenue for the club. The entire Gallus team strives to constantly innovate on behalf of their 850 clients and make a lasting positive impact in the golf industry.
CEO and Co-Founder
Gallus Golf
Jason Wilson is the CEO and cofounder of Gallus Golf. Gallus Golf began with the mission to help golf courses embrace mobile technology to enhance customer engagement, serve as the central hub between golfer and golf course, and ultimately drive revenue for the club. The entire Gallus team strives to constantly innovate on behalf of their 850 clients and make a lasting positive impact in the golf industry.
Jeff Woolson
Managing Director
CBRE Golf & Resort Properties
Jeff Woolson is an Executive Vice President who serves as the Managing Director of CBRE’s Golf & Resort Group and since 1991 has been personally involved in transactions totaling nearly $2.3 billion. These properties include golf clubs and resorts, ski resorts, marinas, master-planned communities and developable land. In over 90% of these transactions Jeff has represented sellers, where he has employed a variety of marketing techniques including traditional negotiation, sealed bid, and open outcry auction. Jeff also has a great deal of experience marketing assets through bankruptcy.
Recognized often for his outstanding performance, Jeff earned CBRE’s Top Producer award for the San Diego Region in 2007, 2010 and 2013; was the Top Producer in the CBRE Hotel Group nationwide in 2009, 2010, 2013, 2016 and 2020; has been one of CBRE’s top 225 sales professionals nationwide many times. Jeff was further honored as one of CBRE’s top 100 brokers in the country in 2010 and 2013.
Jeff is frequently interviewed by national news publications, often serves as a panel speaker and is widely acknowledged as an expert in the marketing of resort properties and real estate negotiations. In addition to leading the Golf & Resort Group, Jeff is a member of CBRE’s Hotel Group and Land Services Group, as well as CBRE Capital Markets Institutional Properties, broadening his reach to investors and other CBRE professionals across the country and around the world. Jeff is a leader in the Urban Land Institute’s Recreational Development Council and The Century Club, a non-profit organization responsible for conducting the San Diego PGA Tour stop at Torrey Pines, the Farmers Insurance Open.
Managing Director
CBRE Golf & Resort Properties
Jeff Woolson is an Executive Vice President who serves as the Managing Director of CBRE’s Golf & Resort Group and since 1991 has been personally involved in transactions totaling nearly $2.3 billion. These properties include golf clubs and resorts, ski resorts, marinas, master-planned communities and developable land. In over 90% of these transactions Jeff has represented sellers, where he has employed a variety of marketing techniques including traditional negotiation, sealed bid, and open outcry auction. Jeff also has a great deal of experience marketing assets through bankruptcy.
Recognized often for his outstanding performance, Jeff earned CBRE’s Top Producer award for the San Diego Region in 2007, 2010 and 2013; was the Top Producer in the CBRE Hotel Group nationwide in 2009, 2010, 2013, 2016 and 2020; has been one of CBRE’s top 225 sales professionals nationwide many times. Jeff was further honored as one of CBRE’s top 100 brokers in the country in 2010 and 2013.
Jeff is frequently interviewed by national news publications, often serves as a panel speaker and is widely acknowledged as an expert in the marketing of resort properties and real estate negotiations. In addition to leading the Golf & Resort Group, Jeff is a member of CBRE’s Hotel Group and Land Services Group, as well as CBRE Capital Markets Institutional Properties, broadening his reach to investors and other CBRE professionals across the country and around the world. Jeff is a leader in the Urban Land Institute’s Recreational Development Council and The Century Club, a non-profit organization responsible for conducting the San Diego PGA Tour stop at Torrey Pines, the Farmers Insurance Open.
Hunki Yun
Director, Business Development
USGA Green Solution
Hunki helps to connect golf facilities around the world with the USGA’s solutions for golf courses. Based on research, innovation, and technology, these solutions help golf facilities provide a better, more accessible product for golfers through improved golfer experience and resource efficiency.
These activities support the USGA’s ongoing mission to improve the overall health of the industry by advancing a welcoming, sustainable game for all who wish to play golf. Hunki, who began working for the USGA in 2011, has led efforts to improve pace and play and develop a better understanding of golfer experience.
Prior to joining the USGA, Hunki worked as a writer and editor for newspapers and several golf publications, including Golf Digest, Golf Magazine and Links.
Director, Business Development
USGA Green Solution
Hunki helps to connect golf facilities around the world with the USGA’s solutions for golf courses. Based on research, innovation, and technology, these solutions help golf facilities provide a better, more accessible product for golfers through improved golfer experience and resource efficiency.
These activities support the USGA’s ongoing mission to improve the overall health of the industry by advancing a welcoming, sustainable game for all who wish to play golf. Hunki, who began working for the USGA in 2011, has led efforts to improve pace and play and develop a better understanding of golfer experience.
Prior to joining the USGA, Hunki worked as a writer and editor for newspapers and several golf publications, including Golf Digest, Golf Magazine and Links.
John Zaruka
CEO/Founder
Wedgewood
John began his hospitality experience at age 13 at a Long Island beach concession owned by his parents. He fell in love with the industry and pursued this passion by attending and graduating from Cornell University’s School of Hotel Administration. John started his career in the hotel business in 1973 and within 10 years became a Regional Director, responsible for 9 hotels with 1700 rooms. Soon after, he became the Vice President of Operations for a Southern California hotel management company.
In the summer of 1986, John and Linda purchased the lease of the Wedgewood Restaurant and Buenaventura Golf Course Pub & Grille in Ventura. They immediately converted the failing restaurant to exclusive banquet use. In 1999, John created Z-Golf Food & Beverage Services, an operations and consulting practice exclusively for the food and beverage departments of golf courses, banquet facilities, clubs, and resorts. Z-Golf is the only such practice in the U.S. John has written several articles for publications such as‚ “Golf Business”, Club Magazine, Golf Business Canada, and the National Golf Foundation. He is an international speaker on golf and banquet related food and beverage subjects.
ZGolf’s primary brand is Wedgewood Weddings, a full service banquet and wedding business. From the original Ventura Wedgewood, the brand has grown to forty-five locations in seven states hosting 9000 events per year and 900,000 guests resulting in revenues approaching (post pandemic) $100 million. In 2014, the Zaruka’s sold a 60% interest in their company to the equity firm, Prospect Partners. John retired from the CEO position of ZGolf in early 2020 but remains as a Director and is on staff as the primary advisor to his son Bill, now the CEO.
In 2017, John & Linda purchased the failing Sterling Hills Gold Club in their hometown of Camarillo. In three years, under their ownership the club has increased revenues by 50% quadrupled profits.
John and his wife, Linda, have been married since 1974, and have two children, Bill, also a graduate of the Cornell University’s School of Hotel Administration, is CEO and President of the family business. Stacy, is a graduate from Johnson & Wales University in hospitality management and assists in managing the family business interests. Linda is a Past President of the Ventura Chapter of the National Association of Catering Executives and was Wedgewood’s first Catering Sales Director. John is the Past-President of the Rotary Club of Ventura South. Linda and John are well known for their philanthropy, having raised and donated millions to various charities over their 35 years in business. They have been recognized by the following awards for business success and community contributions;
CEO/Founder
Wedgewood
John began his hospitality experience at age 13 at a Long Island beach concession owned by his parents. He fell in love with the industry and pursued this passion by attending and graduating from Cornell University’s School of Hotel Administration. John started his career in the hotel business in 1973 and within 10 years became a Regional Director, responsible for 9 hotels with 1700 rooms. Soon after, he became the Vice President of Operations for a Southern California hotel management company.
In the summer of 1986, John and Linda purchased the lease of the Wedgewood Restaurant and Buenaventura Golf Course Pub & Grille in Ventura. They immediately converted the failing restaurant to exclusive banquet use. In 1999, John created Z-Golf Food & Beverage Services, an operations and consulting practice exclusively for the food and beverage departments of golf courses, banquet facilities, clubs, and resorts. Z-Golf is the only such practice in the U.S. John has written several articles for publications such as‚ “Golf Business”, Club Magazine, Golf Business Canada, and the National Golf Foundation. He is an international speaker on golf and banquet related food and beverage subjects.
ZGolf’s primary brand is Wedgewood Weddings, a full service banquet and wedding business. From the original Ventura Wedgewood, the brand has grown to forty-five locations in seven states hosting 9000 events per year and 900,000 guests resulting in revenues approaching (post pandemic) $100 million. In 2014, the Zaruka’s sold a 60% interest in their company to the equity firm, Prospect Partners. John retired from the CEO position of ZGolf in early 2020 but remains as a Director and is on staff as the primary advisor to his son Bill, now the CEO.
In 2017, John & Linda purchased the failing Sterling Hills Gold Club in their hometown of Camarillo. In three years, under their ownership the club has increased revenues by 50% quadrupled profits.
John and his wife, Linda, have been married since 1974, and have two children, Bill, also a graduate of the Cornell University’s School of Hotel Administration, is CEO and President of the family business. Stacy, is a graduate from Johnson & Wales University in hospitality management and assists in managing the family business interests. Linda is a Past President of the Ventura Chapter of the National Association of Catering Executives and was Wedgewood’s first Catering Sales Director. John is the Past-President of the Rotary Club of Ventura South. Linda and John are well known for their philanthropy, having raised and donated millions to various charities over their 35 years in business. They have been recognized by the following awards for business success and community contributions;
- Small Business Administrative Family Business of the Year.
- Ventura County Star – 25 over 50 Community Leaders.
- Director Emeritus – California Restaurant Association
- Rotarian of the Year – 1992 and 2017.
- West Babylon High School Hall of Fame 2016
- Ventura Boy’s and Girl’s Club Community Leader of the Year 2017
- Camarillo Acorn Top Ten Community Members 2017
- California Restaurant Association Good Neighbor Award 2020